To Write or Not to Write, That is the Question …
By Jane Atkinson
Jeffrey Gitomer, author of ‘Little Red Book of
Selling’, says that everything in his business
revolves around writing and I can understand
exactly what he means.
For me, writing is the process for opening the
creative floodgates. It began with my eTips, but
when I started writing my book – everything
changed. I felt more like an expert.
How much are you writing each day, each week?
Do you need a book to establish your credibility?
I used to think ‘no’, but now I believe that if
you don’t have a book, clients may choose a
speaker who is an author over you when it comes to
Why? The author will be seen as ‘the expert’.
Here are a few tips when thinking about how to get
your book written and published.
1. FOCUS. Ask yourself which of your book ideas
will move you closer toward your goals. It’s as
important to ‘pick a lane’ with your books as with
2. DECIDE. Is this book going to be used mostly
for establishing credibility (expert book) or do
you just want to have something to sell at the
back of the room (souvenir book)? Either way is
3. PUBLISH. If you want a high credibility book,
then you’ll probably want to go with a known
publisher. Self published books are great as
souvenirs for your audience but they probably
won’t get you on any bestseller lists or into
bookstores (with some exceptions). As for
clients, better to have a self published book then
none at all, but you should know your market and
what they consider credible. Some clients may not
care either way.
4. AGENT. You may not need an agent to get into
a publishing house, I know that Matt Holt of Wiley
& Sons takes proposals from authors directly. But
an agent knows the business and has the contacts.
They also know what a great book proposal looks
like and how to negotiate the best deal for you.
5. PROPOSAL. The art of the book proposal is one
that few have truly mastered. Get educated on
writing book proposals and don’t send finished
material to agents or publishers. They don’t have
time to read it.
6. DO IT. Putting ‘bum in seat’ to write is
the most critical step in this process. There are
some great books out there to motivate you to get
started. Read them or take a class at your local
college to get the writing juices flowing.
Above all, don’t sit on your ideas for the next
several years and don’t let fear dictate your
actions. If you have a message, then get it out
Copyright 2005, Jane Atkinson
Jane has been helping speakers double their business annually for more than a decade. As a former speaker’s agent, she has represented numerous speakers who have vaulted to the top 3% (Platinum Level) of the industry including Vince Poscente, Peter Legge and Joe Calloway (all CSP/CPAE’s**). Jane is a full time business coach and consultant dealing exclusively with professional speakers, celebrities and CEO’s. Her clients are the who’s who and the up-and-comers of the speaking world. For more information regarding Jane and her upcoming book “The Wealthy Speaker: A Proven Formula for Building a Successful Speaking Business” visit her website at www.speakerlauncher.com
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