“The “five Cs” summarize the copy editor’s job, which is to make the copy “clear, correct, concise, comprehensible, and consistent.” Copy editors should make it say what it means, and mean what it says.”-Wikipedia
Editing is an important part of the copy-writing process. Not only do you need to make sure your copy’s grammar and spelling are correct, you need to make sure you are creating a credible and persuasive offer for your prospects. Sound confusing? This checklist will help.
Is it Correct: Little mistakes like using “quite” instead of “quiet” are easy to make and tend to slip through the spell-check process. Proofreading your content out loud forces you to say each word and also lets you hear how the words sound together.
Is it Comprehensible: Does the content have an appropriate introduction and conclusion? Are there appropriate transitions between ideas or does it feel like the content hops from one subject or thought to another?
Is it Consistent: Not only do you need to determine the appropriate tone (formal, informal, persuasive, etc.) for your content; you need to make sure it is consistent throughout the copy.
Is It Concise: Is your content easy to read? Have you used action-oriented words, eliminated jargon or meaningless adjectives and removed excessive punctuation?
Good content is very important, but the appearance of your copy also affects how well the information is received by readers. Don’t let careless errors distract readers from what is otherwise a well-developed and thought-out article
Extra Tips for Effective Copy Editing:
Do Your Research: “Something you heard” does not make solid and credible content. Research and gather your facts from trusted sources and note those sources in case questions about your facts come up later.
Before you begin, determine the how! Some people like to edit from a printed copy so they can make notes and mark it up as they read. Others prefer to work right at their computer and correct their draft as they go. Explore which method is most efficient and stick with it.