LinkedIn is a different fish altogether when it comes to social media platforms. Facebook and Twitter and even Instagram are much more socially inclined, and can often lead to some pretty in-depth conversations on just about anything (OK, well maybe not Instagram for the in-depth conversations.). LinkedIn is on the more serious, “let’s do business” side. And while it might be easier to build relationships on the other platforms, for many of us, it’s where are target market and higher paying clients hang out. With that in mind, I’ve been working really hard at beefing up my LinkedIn Profile. And I’m seeing some pretty good results for all of my efforts.
I became friends on Social Media with a gentleman I met briefly at a conference last year. We’ve been Facebook friends for about 6 or 7 months. However, I don’t know him any better now than I did when we first met. I don’t know him because he only posts about his business. On his personal profile, not his business page. Not only is it against Facebook’s terms of service to use your profile as a business, but it’s boring. Posting only about your business doesn’t allow anyone to get to know you. If others can’t get to know you, how can you possibly build relationships so others can know, like and trust you?
Do you market your business on Instagram? If you do, do you have a personal or business account? If you’ve got a personal account, it’s pretty easy to switch to a business account. But maybe you’re saying “what’s the difference, and why should I care?”
It might seem like such a little thing, but a quick thank you when someone retweets your content or mentions you or your content on Twitter, can go a long way toward building relationships.
Content is super important when it comes to blog posts. You want to fill your blog with content that provides value and benefit to your audience. In addition to great content, you also want to make sure your post is visually appealing, and easy to read.
Do you have a hard time reading for more than 40 minutes at a time all of a sudden? You’re not alone! Do you get bored four minutes into a YouTube video? So do most other people. Find yourself scrolling down to get to the point of almost every web page you visit? Join the club!
For those of us whose target market and ideal clients are virtual, social media marketing seems to be at the top of the marketing strategy food chain, and has become one of the top ways we market our businesses.
However, it should not be our only marketing strategy – no matter how much we think it works. To have a truly effective marketing strategy, we also need to incorporate other forms of marketing into the mix.
LinkedIn is one of the primary social media platforms I use for business. Facebook and Twitter are the two others that get the majority of my attention. Facebook makes it super easy to engage and build relationships. LinkedIn, not so much. Due to the “professional” nature of the platform, the easy banter and ability to talk about just about anything under the sun of Facebook doesn’t work on LinkedIn.
Well you can … as many as you want, easily, and FREE! When I heard there was a way to include more than one clickable link in your Instagram profile, I had to hear more. So I checked it out.