The days of blogging just for fun are long gone. It has become a critical marketing tool for businesses. From large corporations to home-based businesses, speakers, coaches, etc., blogging has become a way of life. Yes, blogging has definitely become a big business. And best yet, the art of becoming a high-profile top blogger—a blogger who is well-known, well-respected and considered an expert in their field throughout the blogging community can be well worth the time, dedication and commitment it takes to get there.
We all know that blogging can expand a company’s outreach to clients and consumers, increase brand recognition and let your clients and potential clients see your expertise in your industry. But did you know that recent statistics report that 35% of readers are taking blogs more seriously, with 19% saying that blogs are actually more well-written than some of the traditional media sources they are reading. That boils down to when you take the time to blog, and do it right, you are getting out there where you need to be-front and center in front of your audience.