The primary goal of marketing is to get your products and services out in front of your target market so they can see and experience your awesomeness. In today’s digital world, it’s easier to get in front of your target market and ideal client, but requires a little more schmoozing and a “different kind” of effort than it did in the older days when we could just take out a big fat, expensive ad in the Yellow Pages (you remember those, right?), place an ad in the newspaper or send out brochures and flyers via snail mail.
Social media and social media tools change and come and go at the drop of a hat. As much as most of us prefer consistency, it’s just NOT gonna happen. Today’s post is about a few random bits of social media updates for a couple of tools and apps. Some good, some not so good … it just depends on whether or not you use the tools and resources I’m talking about.
Social Media marketing is here to stay. Facebook, LinkedIn and Twitter lead the pack for many years as the a”Big 3.” Then came Pinterest, Instagram and now Snapchat on the scene. While business owners can dabble and play on all of the available options, most of us have that one, main social media platform where our target market and ideal clients hang out, so that’s where we spend the bulk of our time and effort.
For me (and many others), that would be Facebook. I still Tweet, and I post on LinkedIn, Pinterest and Instagram; but the bulk of my time and effort is spent on Facebook.
I’m in a couple of what I’d like to think are strategically selected Facebook Groups. For the most part they are great groups, and I like each one of them for specific reasons. When things are done correctly, they can be very advantageous for networking, building relationships and sharing knowledge.
If you are a regular Facebook user you are probably aware, and have even been invited to join, at least one Facebook Group. Maybe you’ve even been added to a Facebook Group without your permission, but that’s another story! Facebook Groups are a great way to filter through the hordes of people you are connected to, and laser in on like-minded individuals who have the same interests and goals as you. Another plus is that Facebook Groups can be completely private, which is why they are becoming very popular for coaching groups and membership communities in lieu of trying to maintain a forum for their group. Privacy settings can be set to include ONLY those people you want in the group and are by invitation only, while others may be open to anyone. It’s your group, so it’s your choice! [Read more…]