By Denise Wakeman
The “About” Page, also known as your bio page, is one of the most visited pages on a blog. Readers want to know the author of a blog: their story and why they are blogging. Yet most business bloggers are missing this opportunity to connect with readers. Many blog authors write about their education and job history in a dry manner.
Your ‘About’ page should be written appropriately for your blog – not copied from a professional bio or CV where you talk about yourself in the third person.