by Jane Atkinson
Last week I tweeted this idea and it sparked a mild debate about which was more important – content or presentation style.
So let me preface this post by saying you MUST be good on stage.
Marcus Buckingham is a great example. He knew right out of the shoot how to be engaging and funny on top of great content. Because of that (a few bestsellers and being a hotty didn’t hurt) he rocketed up the fee ladder very quickly.
Like our marketing, our content also needs to be packaged in a clear, digestible format. I don’t want to leave your session feeling overwhelmed or needing a nap. But I should be able to tell someone (in 20 seconds or less) what I learned.
Content is going to be what rockets you up the fee ladder as well. Here are some things to rate your content on:
How relevant is your content to your audience? Can they use it? Apply it? Will it inspire?
Have I seen your content before? How long ago?
How can you sharpen it or spin it?
3. Unique/creative approach
How much time have you spent molding your content into something unique? Something that your audience has never seen before and reflects your personal style.
Is there high demand for your content? Who is going to pay to hear your message?
This post is meant to give you a kick in the butt to examine your content. Maybe you are in great shape, maybe you need work? Feel free to share your ideas by commenting here and on my blog: http://www.speakerlauncher.com/blog/
See you soon Wealthy Speakers!
PS: Did you know that there are nearly 3 hours of powerful content in LIVE version of the Wealthy Speaker Seminar? It’s available now to download directly to your iPhone or computer. It comes with visuals and at just $47 (no shipping required) it’s a tremendous resource! http://speakerlauncher.com/tools.html
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