by Denise O’Berry
Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won’t cost you a cent.
1. Publish articles about your specialty. “How-to” articles are always welcome. Ensure you include your contact information.
2. Write letters to the editor of publications your target market reads. 3. Get involved in an organization or community project.
4. Build strategic alliances with non-competing businesses and cross-promote each other.
5. Publish a special report. A “super how to” list for your specialty area. Distribute freely. Ensure that your contact information is included.
6. Speak to groups and organizations. Make sure the audience is your target market.
7. Carefully target relationships with media sources.
8. Write newsworthy press releases and distribute to your special contacts. The more proactive you can be, the better off your business will be.
Resource Box: Denise O’Berry helps small business owners identify and execute the steps to grow their business. Find out more at http://www.whatspossible.com
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