We all want our content marketing efforts to be successful. But, in order to be successful, we need to know what our audience wants and needs.
One way to find out what your audience wants is to ask them. Yep … just come right out and ask them. Last week’s blog post and newsletter tip talked about the less intrusive way of reviewing your blog posts from the past year to see which posts are being liked and shared and commented on. This is still a great way to see who’s liking what and when. However …
Another way (as mentioned above) to find out what your really audience wants is to come right out and ask them. There are several ways to do that, so if one way doesn’t work … try something else. Here are just a few things you can try.
Twitter Polls: Twitter polls are super easy to do, plus they can be embedded in a blog post that can be shared on all of your other social media channels like I did here. If you’ve never done one before, all you have to do is click the little poll icon when you create a Tweet. Just remember you have to be on the actual Twitter website to create a poll. The polls are only live for 23 hours, so mine isn’t active anymore; but you can certainly feel free to leave a comment. They’re active and welcome all the time.
Questions on Facebook: You can ask questions on your profile or on your business page, with or without a graphic. Here is a question I asked on both my business and profile page using a graphic.
There are also various poll apps you can add to Facebook, and if you have your own group, there is a built-in poll function. If the group owner allows it, members can use the poll function as well.
Surveys and polls: You can do surveys and polls with platforms like Survey Monkey, Google Forms, TypeForm and Poll Daddy. Here is a great example of a survey Denise Wakeman conducted using Google Forms about repurposing your content. I’m sure she wouldn’t mind if you clicked through and took the survey either 😉When was the last time you asked your audience what they want? Quit guessing and ask! Click To Tweet
Email: Ask questions to those already on your list and interested in what you do by sending a survey, pointing them back to a Twitter poll embedded on your blog like I did last week, asking them to email their response to your question, or directing them to your Facebook page or anywhere else you’ve asked a question.
Blog Comments: And then of course … you can always ask a question in a blog post and ask people to leave their response as a comment.
These are just a few of the many ways you can ask your audience questions to find out what they want from you. Rather than just guessing (kinda like throwing the spaghetti up against the wall to see if it’s done), ask.
So my question(s) for you today: … Do you ask your audience questions to find out what they want? If you do, what platforms have you tried, and which ones were the most successful for you?
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