I really must learn not to poo-poo the value and benefit of certain things without first taking a really good look at what it does. Especially when it gives me vital information regarding what visitors are actually doing on my website.
I’m finding all kinds of cool software, tools and apps to share with you lately. A couple of them have actually been recommendations from others. Last week I told you about RecurPost, a free social media scheduling app that recycles evergreen content, recommended by one of my team members. This week’s is a very unique (and reasonably priced) CRM tool recommended by a prospective client, called Cloze. It’s the little beauty I mentioned in the Monday Marketing BizTip – on Tuesday live video I did.
I’m always talking about repurposing your content and promoting it on social media … not just once, but over and over again. The thing is, we have all this great evergreen content, so posting it on your blog once – never to be seen again, is a waste of good content.
I love AppSumo deals. I just do – and I’ve purchased several of them. I recently snagged one I believe to be the best yet. It’s called Book Like A Boss, and I like it much better than TimeTrade, Calendly, and all of the other online scheduling systems I’ve tried. While it’s no longer an AppSumo deal, it is still a great deal and an awesome scheduling platform I highly recommend.
I love tools and apps … technical tools and apps that is. And, this seems to be the time of year when products and services start rolling out their updates. Last week I covered a couple of updates on the social media front. This week I’ll share the latest updates on a couple of my favorite apps, Canva for Work and Beacon.
I talk a lot about repurposing your content so you can get the most mileage out of it. It seems silly to keep churning out more and more content and only use it once, when you could be using it in more than one place, in more than one format.
I know I’ve talked about social media scheduling apps before. In fact, I’ve written a couple of tips about them. Why? Because if you do social media at all, they make your life a lot easier!
How many balls are you juggling right now? Never mind the things going on in your personal life. I’m talking about work commitments. The day-to-day things that happen in your business to keep clients happy and things running smoothly?
I think you know by now that I’m a huge believer in blogging regularly. And I know I’ve written more than one post about how important it is to not just publish your post on your blog and leave it at that. It’s all about content marketing!
Yes the search engines will pick up your content if you use good keywords, and people might find it if they visit your blog. But what about those who don’t know you? Those who have never been to your website or blog? How will they find all of that great content you’ve written if they don’t know it exists?
Do you send cards or notes to clients and prospective clients? Do you send handwritten notes and cards or do you use a system like Send Out Cards?
Don’t worry … this really IS about marketing, and I’ll get to the “did you know” part in a bit 😉