You’ve probably heard of the recent change Facebook made to the way it handles link previews. Effective July 18, 2017, Facebook no longer allows custom link previews. Now for some of you, this might be old news, and you’ve taken steps to assure your content continues to look great when shared on Facebook. If your content looks funky or not quite the way it use to, this change is the reason.
So you have a list. But your open rate could be better. It doesn’t matter how large or small your list is – size simply doesn’t matter. What matters is whether or not people are actually reading what you send them! If they don’t open them, they can’t read them.
Content is super important when it comes to blog posts. You want to fill your blog with content that provides value and benefit to your audience. In addition to great content, you also want to make sure your post is visually appealing, and easy to read.
With all the talk about video, and even audio, lately, here are some nifty little apps that make it super easy to add video to all aspects of your marketing strategy. And to make things even better … right now they are all free!
I’m always talking about repurposing your content and promoting it on social media … not just once, but over and over again. The thing is, we have all this great evergreen content, so posting it on your blog once – never to be seen again, is a waste of good content.
All my clients have one thing in common; they’re all trying to build lists of good, solid leads. And, to be honest, I’m no different.
Anyone in business right now is likely trying to do the same thing.
As you’ve heard me say a few times before, video marketing is here to stay, especially when it comes to livestreaming. It seems as if every platform is offering livestreaming in one way or another, which makes it super easy to get out in front of your target market and ideal clients using video.
Are you taking advantage of the popularity and marketing reach of text-based images? You know … combining motivational quotes with awesome images? Or creating images with business tips or other quotes and information?
What about promoting your blog posts across your social media platforms?
I talk a lot about repurposing your content so you can get the most mileage out of it. It seems silly to keep churning out more and more content and only use it once, when you could be using it in more than one place, in more than one format.
Do you really know what your audience wants, or are you just guessing? If you ARE just guessing and simply throwing topics and content up against the wall like a spaghetti test, wouldn’t it be easier and more effective to just ask?
Set up a poll, survey or questionnaire on your website or through social media. Then use the results to fine-tune your content and keep your readers coming back for more.