Can you remember a time before Twitter? It’s hard for me, because it seems as if I’ve been on there forever. I’ve been operating an online business ever since the Internet became a thing, and started using Twitter in February 2008, just a couple of years after it launched (March 2006). While I didn’t make the most use of it back then, I’ve hung in there. My very first tweet was “I’m opening a twitter account.” Today it’s a major component of my social media marketing strategy.
Twitter, in my opinion, is one of the most amazingly powerful marketing tools. Ever. Just plain ever. Think about it. Twitter is wide open, unlike Facebook, which comes with its privacy settings, and other issues (like how it decides your content should be distributed). Twitter allows you to deliver your marketing message 24/7, directly to the people searching for your products and services. (Hello, hashtag!)
But there are several Twitter features many business owners don’t seem to be making the most out of. The following are five of my favorite Twitter marketing tips. The good news? You can start using all of them today!
Lists. Yes, lists. Organize the people you follow into Twitter lists so you can keep a close eye on potential clients, past clients, current clients, and so on and so forth. Twitter allows you to organize those you follow into easy to monitor lists. Set up a list for the news accounts you follow, one for your personal interests, one for local points of interest, and of course, those related to business. Keep an eye on prospective clients and past clients, so you can chime in as appropriate! And be sure to monitor current clients, too, so you’re up to date on their goings on.Organize people you follow into Twitter lists so you can keep a close eye on groups of people.Click To Tweet
Keywords. Use Twitter’s search function to keep an eye on phrases your potential clients might be using when they’re looking for what you offer! When you use a third-party platform like CoSchedule or Hootsuite, you can easily set up streams for keyword phrases, so you can monitor them on a daily basis, and see when people are searching for exactly what you sell.
Schedule posts. Again, another great use for a third-party platform like CoSchedule, Hootsuite or Edgar or whichever app you choose. Use the scheduling feature to be sure you have content going out, even when you’re too busy to sit and write those tweets every day! You can also install the Hootlet browser tool to schedule Tweets from within Twitter as long as you have a Hootsuite account – free or paid. Write a few updates when you have a free minute, and then plug them into Twitter. (The only way it gets easier than that is if you hire a team like ours to do that for you. 😉 )
Engage. Don’t forget to monitor your feeds! Keep an eye on what people are saying and make it a point to reply whenever appropriate. Be part of the conversation! The more you interact with others on Twitter, the more visibility you will enjoy. Make sure you keep your replies good and short so people can retweet without having to shorten them! (#bonustip)
Monitor Trends. Keep an eye on trending hashtags (you can see those as soon as you log in to Twitter) and find out how you can make one of them relevant to your business. Then, tweet using the trending hashtag! It’s a great way to get some extra visibility.
Do you have any Twitter marketing tips to share? Feel free to leave yours in the comments!
Also published on Medium.