by Terry Green
Wouldn’t it be great if your company became the next craze on YouTube? The one thing everyone couldn’t stop talking about at the water cooler? It actually could happen.
Video has changed the world in numerous ways and web video has only made the revolution stronger. Sites like YouTube can transform an individual, or a company, from an unknown entity to the biggest star in the world. The power of viral video is well known, and many marketing professionals are busy trying to help their companies become the next big thing.
The problem with that approach is that it misses the bigger picture. Even if your firm does not become the newest overnight sensation, video marketing can still provide a number of significant benefits.
Video Lets Your Voice be Heard
Words on a page are a dime a dozen, but video speaks volumes. We have all heard that a picture is worth a thousand words – the good news is that a video can be worth far more. With a well-made video you can take the time to tell your potential customers your story and have them share your vision.
Videos Can Provide Long-Lasting Results
There’s no dispute that a 30-second spot on television or radio is gone in a flash. However, web videos can be kept virtually forever. Whether it is next week, next month, next year or many years down the road, your company’s voice will still be out there.
Videos Show Your Company in a Positive Light
Consumers want to build a relationship with the companies they buy from, and companies like Apple have made a fortune trading on their corporate culture as well as their products. Web videos are a great way to introduce your potential customers to your own corporate culture.
Video Provides an Important New Outlet for Your Marketing Talents
Marketing is as much an art as it is a science, and it is necessary to show off your artistry in numerous ways. Modern technology provides companies with countless ways to get the word out, from articles in trade journals and webinars at trade shows to blogs and articles on the Internet. Web video provides another powerful channel for company marketing.
Producing Quality Video is Not as Challenging as You Might Think
Chances are good your ten-year-old niece has a cell phone with a video camera — and chances are also good that she knows how to use it. If a ten year old has the capacity and knowledge to create a video, so do you. Many people are intimidated by video production, but in the end if you have a camera and something compelling to say, viewers will take notice.
Web video can provide many great benefits for your company, even if the videos you produce do not become the next Internet sensation. Being the must-see clip on YouTube would certainly be a bonus, but you do not have to go viral to go big.
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