When a business owner tells me social media hasn’t worked for them, I admit I always raise my eyebrow just a little bit.
There are some businesses for which social media might not make a major difference (I can’t think of many off the top of my head, but for most of us, the power of social media is unparalleled.
However, I think I know why social media might not be working for these people.
I see many folks on Facebook, Twitter, Instagram, and so on and so forth, missing a huge opportunity by breaking a cardinal social rule. (Yes, social rule, not just social media.) They are only talking about themselves.
Have you ever gone to a party and met that guy who talked your face off about his career, and his latest vacation, and his dog, and his new computer without once asking you about yourself?
Can you say, turn off?
Hard to be social that way, wouldn’t you agree?
So why would you think social media works any other way?
It’s fine and dandy to use social media as a platform to spread your message, but for heaven’s sake, take a breather on a daily basis to check in and see what everyone else is saying!
Social media engagement: the often overlooked and misunderstood piece of the marketing puzzle.
I believe that if you invest a few minutes every day to your social media engagement, you will see an increase in your number of “likes” and followers, and that you’ll get much more from the entire social media experience (i.e.: referrals, new connections, lifelong friends, etc.)
Here are five ways you can be engaging with your social media followers, starting right now.
Comment on LinkedIn articles. Start by commenting on this post by telling me you liked what I’ve written. If you have an intelligent comment (and by intelligent comment I don’t mean hacking someone’s article to promote your own services because that’s not cool) then please share! Someone will read it and click through to learn more about you.
Share. Share this post or others you come across on social media, or while reading the news, with people in your circles on Twitter and Facebook. (Disclosure: this learning opportunity may appear to be a shameless plug but it really is a tried and true method for growing in social media.) Contribute to the community by sharing things of value, and people will keep following you to see what you have to say/share.
Watch other pages on Facebook. Click the little “View other pages” option on your Facebook Page and see what the pages you have “liked” are up to. Oh wait. Let me back up the truck. Be sure to “Like” other pages as your Business Page. (Two tips in one!) When you “Like” or comment on a post by another page, the followers of that page will see that you’ve engaged and may be curious enough about you to check out your Page. Aw, look at you making friends!
Be sure to 'Like' other FB pages as your Business Page to increase engagement on your own page.Click To Tweet
Search for keywords on Twitter. If you’re a taxidermist, you might wish to set up a Twitter search for the keyword phrase, “RIP Fluffy” or other such phrases. That may be a little bit too macabre, I suppose. So instead, if you’re a speaker, you may wish to scour Twitter for “keynote speaker needed.” If you’re a business coach, you should be searching for, “#startupprobz” I think you get the idea here. Don’t go in for the direct sell. Offer some free advice. Be a helper, and watch what happens.
Reply just to show you’re human. There’s nothing worse than a Twitter feed full of self talk. Take the time to sift through your followers and reply to interesting Tweets. Like this week with everyone depressed about the loss of David Bowie, take that opportunity to show your human side by sharing your favorite Bowie song or video. Social media lets you sit back and show your human side. So take advantage of that!
Are you ready to go out there and get social the right way? (There are professionals who will actually take care of some of that social media engagement for you. Not to mention any names. [We do that.])
What about you? Have you found any successes in social media engagement you’d like to share? Let us know by commenting below!
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