You’ve probably heard a lot about Pinterest, and wondered if it was something you should incorporate into your marketing mix. It looks like a lot of fun and you can find an awful lot of cool stuff to share with your friends, but can it really be useful for business?
#1: Pinterest is now responsible for 4% of all referral traffic. That’s more than Google+, LinkedIn and You Tube combined!
#2 Pinterest is now in the “Big Three” of social media platforms (#1-Facebook, #2 Twitter, #3 Pinterest).
#3: All Pins are linked to something. Pinterest is an excellent opportunity to link your services and products to compelling images and drive traffic to your website.
#4: Pinterest is an effective and unique way to use Affiliate Marketing .
#5: Pinterest is a great place to share your video tutorials and company profiles.
#6: Pinterest user demographics: 80% are women, 28% of users make 6-figures, and average age of Pinterest users is 24-44.
The key to Pinterest is taking your information and MAKING IT VISUAL. Pinterest is boasting 10 million unique visitors. How many of those visitors could be your ideal client? Want to get on Pinterest? Just go to www.pinterest.com and click on the Join Pinterest button.
Oh, and here’s a bonus tip for you … Pinterest is a selling platform. When you add a “$” and a price in your Pin description, it automatically places a price banner across your Pin image.
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