I was speaking with a financial planner friend of mine the other day. She was telling me about her marketing plan and how a significant percentage of her promotional budget goes to flowers and cards for clients.
If I’ve learned only one thing over the past few years, it’s to never, EVER stop marketing. And let me tell you … I learned it the hard way.
I’ll be brutally honest with you about how detrimental “not marketing” can be to your business, because I don’t want it to ever happen to you!
With all the talk about video, and even audio, lately, here are some nifty little apps that make it super easy to add video to all aspects of your marketing strategy. And to make things even better … right now they are all free!
I’m taking care of a few last-minute housekeeping items today as I prepare to head to Lima, Ohio in a couple of hours, to attend a social media conference. I’m so excited to learn some new tricks for me and my clients, as well as make some great new connections.
Tomorrow I’m heading out to Lima, Ohio for the 5th Annual Social Media Week Lima conference. I’m extra excited because it’s only two hours from home (I don’t have to fly!), I finally get to meet someone I’ve known online for a few years, and it’s the perfect size event for networking! Not too large, not to small, but just right!
Networking use to intimidate the heck out of me. Especially when I’d attend an event where I didn’t know more than one or two people tops – much like this one. What do I say? what do I do? How do I act? What if they don’t like me? Those were the things that went through my head and, sometimes, prevented me from networking at all. But that was then, and this is now.
I’m finding all kinds of cool software, tools and apps to share with you lately. A couple of them have actually been recommendations from others. Last week I told you about RecurPost, a free social media scheduling app that recycles evergreen content, recommended by one of my team members. This week’s is a very unique (and reasonably priced) CRM tool recommended by a prospective client, called Cloze. It’s the little beauty I mentioned in the Monday Marketing BizTip – on Tuesday live video I did.
One of my team members shared a story with me. She and a friend were out for dinner the other evening at a very nice restaurant, celebrating her birthday.
It was a beautiful evening, and they were both looking forward to a wonderful meal and a nice cold beer. She said as they studied the menu, they were both torn over the same two dishes. The steak and the lobster linguine. They thought they’d like to share, but it wasn’t easy to share a plate of linguine! When it came time to order, they explained to their server that they would like to share their entrees, and asked if the chef could plate their meals in a way that could accommodate this.
Follow up, follow up, follow up. Yes, I know I say that all the time, but it’s an area where so many business owners fall short. I can’t tell you how important it is to the life of your business. That is if you’re interested in having clients.
There are many business owners who rock when it comes to follow-up. But that’s not the case for everyone. Some of us (yes, I am including myself) are not always as diligent with follow-up as we should be. Some, not at all.
I’m always talking about repurposing your content and promoting it on social media … not just once, but over and over again. The thing is, we have all this great evergreen content, so posting it on your blog once – never to be seen again, is a waste of good content.
All my clients have one thing in common; they’re all trying to build lists of good, solid leads. And, to be honest, I’m no different.
Anyone in business right now is likely trying to do the same thing.