LinkedIn is a different fish altogether when it comes to social media platforms. Facebook and Twitter and even Instagram are much more socially inclined, and can often lead to some pretty in-depth conversations on just about anything (OK, well maybe not Instagram for the in-depth conversations.). LinkedIn is on the more serious, “let’s do business” side. And while it might be easier to build relationships on the other platforms, for many of us, it’s where are target market and higher paying clients hang out. With that in mind, I’ve been working really hard at beefing up my LinkedIn Profile. And I’m seeing some pretty good results for all of my efforts.
Henry Ford. Walt Disney. Steve Jobs. Three wealthy businessmen who became hugely successful despite (or because of) suffering multiple failures along the way.
Let’s talk about video. More specifically, video marketing.
If video is a part of your marketing strategy. Awesome. If it’s not, and you’re wondering how you can make it so …
One of last week’s blog posts was about how to convert your Instagram account from personal to business. Since Instagram is quickly becoming one of the top social media platforms, today’s blog post is about three lesser known features to help you up your game.
Speakers and Coaches … How much time do you build into your work week for thinking?
Yes, you read that right! I’m asking how much time you spend each week doing absolutely nothing.
I became friends on Social Media with a gentleman I met briefly at a conference last year. We’ve been Facebook friends for about 6 or 7 months. However, I don’t know him any better now than I did when we first met. I don’t know him because he only posts about his business. On his personal profile, not his business page. Not only is it against Facebook’s terms of service to use your profile as a business, but it’s boring. Posting only about your business doesn’t allow anyone to get to know you. If others can’t get to know you, how can you possibly build relationships so others can know, like and trust you?
Do you market your business on Instagram? If you do, do you have a personal or business account? If you’ve got a personal account, it’s pretty easy to switch to a business account. But maybe you’re saying “what’s the difference, and why should I care?”
One thing so very common in my industry and many others, is the classic tale of the new business owner (coach, marketing specialist, virtual assistant, you name it) who comes on the scene, charges bargain basement rates, and then complains about how there isn’t anyone out there who will work with them.
You know that day when one of your clients says “Wow, I didn’t know you did that!” Yep, been there done that! The thing is, if you haven’t specifically told them all of the fabulous things you do, they most likely don’t know. As shocking as it may seem, once they visit your website to find out more about you and what you do, it’s often the last time, unless they are there to read your blog posts.
One of the biggest marketing mistakes a business owner can make is thinking the marketing process is no longer necessary after gaining a new client or customer. The idea of schmoozing and nurturing a prospective client or customer with your marketing brilliance and then coming to a complete halt as soon as they’ve signed on the dotted line or hit “Buy now” on your website just doesn’t work. And, it is so NOT the way to keep the momentum going and have them coming back for more.
You’ve probably heard of the recent change Facebook made to the way it handles link previews. Effective July 18, 2017, Facebook no longer allows custom link previews. Now for some of you, this might be old news, and you’ve taken steps to assure your content continues to look great when shared on Facebook. If your content looks funky or not quite the way it use to, this change is the reason.