If you are an online consumer of news, you may have noticed a recent increase in the mention of the social blogging platform Tumblr among online marketers and social media experts. So much so, it’s left many business professionals wondering, “Should I be on Tumblr too?”
First, let’s talk about what Tumblr is. Launched in 2007, Tumblr is a “micro-blogging” site that allows users to post multimedia and other content to a short-form blog. As of February 2014, it was currently home to more than 132 million blogs and among the top 15 websites in the U.S.
The attraction of Tumblr seems to be its pure simplicity. It’s seemingly quick and easy to set-up and customize, and new users can be posting new content within minutes. Once up and running, users can post text, photos, quotes, links, music, and videos via phone, tablets, their desktop or wherever they happen to be. Tumblr is also known for its visual appeal, and anyone who visits this site will notice that images not only dominate, but many blog posts are primarily images. If your business relies heavily on visual appeal, the platform is a great venue for sharing pictures of your wares/work and images while enabling users to use brevity and less verbiage.
Thanks to the fact it is so user-friendly, many businesses are finding it easy to establish a presence and create a community on this social platform. Not only is this platform very image-based, it appears to cater to a younger, hipper crowd. According to Mark Coatney of Tumbler, in 2014 the U.S audience tended to be younger — 56% of the service’s 25.2 million monthly visitors were under 34, and users skewed slightly more male (52%). Not all brands have good results on Tumblr, but the three categories of blogs that fared better than others at that particular time were fashion, large websites and publishing/broadcast media.
Thanks to these demographics and Tumblr’s continued growth, more and more businesses are viewing the site as a social hub. Tumblr users create community by sharing content, interacting with others and following other blogs that are relevant to their interests. If your product or service is applicable to Tumblr’s demographic (age 18-34), and you can create content they will enjoy and share, it might be wise to at least consider this option. Tumblr users can also grow their following through Tumblr’s tagging system on blog posts and utilize the unique reblogging option as a way of sharing interesting blog posts with others.
Tumbler also plays by different rules when it comes to posting frequency. According to Social Media Examiner, of the brands studied, some users posted as much as 10 or 15 times per day without push-back from readers and followers. Most hovered in the one to five range, but still a heavy increase over what many businesses are doing on regular social media.
The downsides to Tumblr include critical facts like having limited control over formatting, limited options for “add ons” and not being able to self-host. Bottom line is, Tumblr goes down, and your site does as well. As mentioned above, Tumblr users seem to be used to, and want, frequent posts containing quality and useful information. Keeping up with the expectations and demands of your followers could be a daunting task for anyone used to posting info at a slower pace.
As with any social media platform, Tumbler can be a time-drain if users don’t have clear objectives and goals in mind. If you are wondering how this free platform differs from the other big image-driven site known as Pinterest, the answer is clear. Along with showcasing eye-catching images relevant to your business, Tumblr allows additional options like writing a short article that includes calls to action and encouragements/invitations to visit your website or online store.
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