As speakers and coaches, most of you do a lot of writing. Blog posts, newsletter articles, social media posts, web copy, you name it. Each of us has our own unique way of saying things too, but … how much of what we write does our audience understand?
Our businesses are like hungry content machines that need to be fed as often as a growing 12 year-old boy. Every day our business blog whines for fresh content and our social media nags for fresh updates or tweets. But if you are like many business professionals, the squeakiest wheel tends to get the grease (which is often not our own content creation). If you know you need to post content on your blog ASAP, but are struggling to find the time, shift to this mindset for better results.