I know I’ve talked about social media scheduling apps before. In fact, I’ve written a couple of tips about them. Why? Because if you do social media at all, they make your life a lot easier!
If you do any amount of content marketing (blogging or social media) to promote your business, or if you plan to do more, you really need to have a reliable scheduling app in place (or a team ahem that uses a great scheduling app) to keep your content flowing with ease.
While there are several scheduling apps to choose from, I personally use CoSchedule to schedule 99.9% of my content, with a smidgen of Hootsuite thrown in from time-to-time. I really like Hootsuite’s Hootlet extension for Chrome so I can auto-schedule curated content as I find it. You can read more about some of the individual programs and what they do, here. And more specifically about my favorite, CoSchedule, here! They each have their pros and cons, and it’s really just a matter of choosing the one that works best for you.
Sometimes the stars align and the heavens open to reveal a program, app or piece of software you’ve only dreamed about. Well, maybe this happens only if you’re a geek like me and things like this float your boat. But they did align. The heavens did open. And CoSchedule dropped out of the sky into my life!
Since we provide social media services to our clients, and because it’s also such a big component in my own business, I’m always trying out different programs and apps to reduce time and effort. And when I do, I usually say something about them in my weekly ezine or in a blog post. In fact, I mentioned CoSchedule in a very recent blog post, but it was right after I started using it. I was already loving it then, but now?
Social Media is a crucial component of marketing for today’s online business owner. Relationships are formed. Content is delivered. Trust is built. Products and services are sold. All through the power of Social Media!
Let’s keep it real here. In order to be done properly, social media marketing takes time and effort. Both of which are valuable commodities in the lives of most business owners. However, since social media is so crucial to our marketing strategies and something we need to do whether we have time or not, finding tools we can use to speed things up or make things easier for us is always a good thing!
In the ever-changing world of social media scheduling, a new site has popped up its little head and hollered, “Hey! Don’t forget about ME! “
OK, maybe it’s not-so new, and not-so-little, but it is arguably one of best new ways to automate tasks out there. Ifttt, which stands for “if this, then, that,” was created a little over a year ago and sports a tagline of; “put the internet to work for you.”
This quirky site with the crazy name was set up to allow users to create different triggers that correspond to actions. It currently works with a few dozen popular platforms/services like Facebook, Gmail, Twitter, and Craigslist. The key is ifttt’s “recipes.” You can combine tasks, then channels, then triggers. Confusing? Here’s an example:
Let’s say you like snapping pictures with your iPhone for Facebook, but you want to archive them elsewhere as well. You can create a “recipe” for your beloved pictures to funnel right to Dropbox and Facebook at the same time. Ifttt may take a little playing around with to get used to, but it can definitely benefit those of us who are time-strapped and looking to automate as much as we can.