LinkedIn is a different fish altogether when it comes to social media platforms. Facebook and Twitter and even Instagram are much more socially inclined, and can often lead to some pretty in-depth conversations on just about anything (OK, well maybe not Instagram for the in-depth conversations.). LinkedIn is on the more serious, “let’s do business” side. And while it might be easier to build relationships on the other platforms, for many of us, it’s where are target market and higher paying clients hang out. With that in mind, I’ve been working really hard at beefing up my LinkedIn Profile. And I’m seeing some pretty good results for all of my efforts.
Do you market your business on Instagram? If you do, do you have a personal or business account? If you’ve got a personal account, it’s pretty easy to switch to a business account. But maybe you’re saying “what’s the difference, and why should I care?”
How confident are you in your digital marketing strategy? If you aren’t sure about how to get it right, you aren’t alone. You don’t have to be a “natural” to have success in this area. You just have to learn how it’s done.
Content is super important when it comes to blog posts. You want to fill your blog with content that provides value and benefit to your audience. In addition to great content, you also want to make sure your post is visually appealing, and easy to read.
I’m always talking about repurposing your content and promoting it on social media … not just once, but over and over again. The thing is, we have all this great evergreen content, so posting it on your blog once – never to be seen again, is a waste of good content.
Are you taking advantage of the popularity and marketing reach of text-based images? You know … combining motivational quotes with awesome images? Or creating images with business tips or other quotes and information?
What about promoting your blog posts across your social media platforms?
Are you the real you online? For small business owners like you and me, clicking the “buy now” button to purchase a product or service on someone’s website is most often an emotional response. Connecting with someone on social media is too. The thing is, if you’ve never met the person you’re trying to connect with or buy from in person, the emotional response that triggers the desire to purchase or connect is often fueled by their online persona.
The primary goal of marketing is to get your products and services out in front of your target market so they can see and experience your awesomeness. In today’s digital world, it’s easier to get in front of your target market and ideal client, but requires a little more schmoozing and a “different kind” of effort than it did in the older days when we could just take out a big fat, expensive ad in the Yellow Pages (you remember those, right?), place an ad in the newspaper or send out brochures and flyers via snail mail.
Marketing … how do I love (or hate) thee? Let me count the ways.
I feel like I’ve written this article a dozen times before, but engagement continues to be a struggle for my clients, and I want to help your business thrive, so here we go again!
Let’s start by talking about why engagement is so important when it comes to social media.