No matter what business you are in, a critical part of getting new business is that all-important client interview. That conversation you have with potential clients showing them you have what it takes to do their work and would welcome the opportunity to work with them. This is done in a number of ways; over the phone, via email or instant messaging, or in person. It doesn’t really matter how it’s done; the most important thing is that it’s done, and done well.
Why are client interviews so important? They are vital because the decision to do business with you is often made either during the interview or shortly thereafter. That’s why it is so critical to master interview techniques. Keep in mind, potential clients may only know about you by what they have heard or seen online. So, this is your opportunity to show them all your strengths and why you are perfect for them.
Here are tips for mastering the client interview: