by Karen Susman
It’s good to know that after 30+ years of speaking and coaching that I am still learning.
The backstory: I was hired to speak at a luncheon honoring service clubs such as Rotary, Kiwanis, Sertoma, and Lions. The topic was building community involvement. I was to speak for thirty minutes.
The challenge: The burning issue for service clubs is dwindling membership. Thus, my focus was on why membership was dropping and how to attract new members. I had to make sure that I ended on a positive note even though I was giving them some tough stuff to digest.