by Karen Susman
While recently hearing and seeing a slew of fine speakers, I pondered what made memorable speakers memorable. Here are 10 of my conclusions and advice for you (and for me).
1. Know your subject. I mean really know your subject backward and forward, up and down, inside and out. You don’t have to know it all, but you have to know a lot. I’m always shocked when someone tells me she or he is filling in for a speaker and presenting someone else’s material. If you’re asked to speak on a topic that’s not your area of expertise, decline. Offer to speak on your area of expertise or suggest someone else. It’s not fair to your audience, to you or the person you’re subbing for when you speak on a topic you’re not comfortable with.