The theme for many of my blog posts this past year have been about overwhelm in one way or another. I’ve written about a few things you can do to avoid it, how to get out of it once you’re in it, and even danced around one of the the best ways a business owner can avoid and stay out of overwhelm. So today, I’m going to jump right in and state the obvious.
Marketing Support Specialist, Support Specialist, Virtual Assistant, Virtual Professional, whatever title you choose, they are business owners who work with their clients virtually. For the purposes of this blog post, I’m going to use the term Marketing Support Specialist, because that’s what we are and what we do. Imagine that 😉
That being said, I truly believe many client/marketing support specialist’s relationships falter, and often fail, because the client doesn’t really understand the difference between a marketing support specialist and an employee. Many business owners got their first “taste” of business in the corporate world, so it’s only natural they sometimes carry a bit of the corporate culture with them when they go into business for themselves.
When it comes to delegating, outsourcing, right-sourcing, sub-contracting, whatever you want to call it, the biggest issue always seems to center around money and how much it costs. Which is all well and good, as you should be concerned with cost when working with an outside service provider. However, it’s not all about the $$, or at least it shouldn’t be.
Is your WordPress website set up for SEO? Or does the mere thought of the term “SEO” or “search engine optimization” make your head spin or want to pop? I’m not talking about the type of SEO companies promote promising to get you on the first page of Google. I’m talking simple, but effective SEO that will improve your results in Google based on keywords, your company name … that sort of thing. Depending on your industry, the first page of Google simply might not be a realistic goal. At least not to get there and stay there. Improved results on Google, however, IS a realistic goal; and it’s not that difficult to achieve.