LinkedIn is a different fish altogether when it comes to social media platforms. Facebook and Twitter and even Instagram are much more socially inclined, and can often lead to some pretty in-depth conversations on just about anything (OK, well maybe not Instagram for the in-depth conversations.). LinkedIn is on the more serious, “let’s do business” side. And while it might be easier to build relationships on the other platforms, for many of us, it’s where are target market and higher paying clients hang out. With that in mind, I’ve been working really hard at beefing up my LinkedIn Profile. And I’m seeing some pretty good results for all of my efforts.
LinkedIn is one of the primary social media platforms I use for business. Facebook and Twitter are the two others that get the majority of my attention. Facebook makes it super easy to engage and build relationships. LinkedIn, not so much. Due to the “professional” nature of the platform, the easy banter and ability to talk about just about anything under the sun of Facebook doesn’t work on LinkedIn.
If you’re a business professional in this digital age, you surely have a profile and, if appropriate, a Company Page on LinkedIn. And if you’re a savvy professional, you’re actually investing time in using that LinkedIn account for networking and increasing your visibility.
Not putting much time into LinkedIn on a daily basis? After reading this article, chances are you’ll change your ways. Trust me.
If not, then it’s time to update your profile!
Is your ideal client on LinkedIn? Are you? If they are, and you are, then you need to have a profile that showcases your expertise, positions you as an expert in your field and grabs the attention of your ideal client.
I love social media and all of its many components and platforms. I also love to blog, which plays a big part in social media.
If YOU love social media and you also love blogging, then you should check out LinkedIn’s publishing platform. It’s kind of like LinkedIn’s answer to blogging, except it’s done on LinkedIn, and the posts are known as long-form posts.
With over 380 million users on LinkedIn, the more eyeballs you can get on your information, the better. Taking advantage of some of LinkedIn’s lesser-known options is an excellent way to do just that.
We all know LinkedIn is an effective place to connect with peers, like-minded business owners, potential clients, and decision makers; but many users are overlooking one important piece of the puzzle.
Content creation and curation (sharing) is well-known as a great way to market your business’ message and drive traffic to your website. Effective places to submit your content includes ezines/newsletters, your blog, guest blog posts and sites like BizSugar, Tribrr, AllTop and other popular syndication sites. However, another very well-known content-sharing source offers a well-received feature for users, which makes this platform an even more effective place to share your business savvy.
Well you can!
And they are called Long Posts (or Pulse). Long posts are a great way to get your content out in posts that are much longer than status updates (hence the name long post), and you can add catchy titles and graphics. You can even add a few tags so people can search for content. Long posts are view-able by the public, which will give your content even farther reach.