One of last week’s blog posts was about how to convert your Instagram account from personal to business. Since Instagram is quickly becoming one of the top social media platforms, today’s blog post is about three lesser known features to help you up your game.
Do you market your business on Instagram? If you do, do you have a personal or business account? If you’ve got a personal account, it’s pretty easy to switch to a business account. But maybe you’re saying “what’s the difference, and why should I care?”
Well you can … as many as you want, easily, and FREE! When I heard there was a way to include more than one clickable link in your Instagram profile, I had to hear more. So I checked it out.
I might have laughed a couple of years ago if someone had suggested I use Instagram for my business. Why would a virtual assistant promote her business on a photo-sharing site? But there’s no denying this simple, easy to use platform is slowly but surely making itself known, and taking its rightful place in the social media realm. And I’ve since found ways to use it by sharing motivational quotes, photos of my office, my family, micro-content from my blog and other things to give a glimpse into my life and business.
The social media platforms we all know and love are always changing, so there are always new crops of social media updates popping up here and there. Social media updates in general are usually based more on things like Facebook continually changing their algorithm, or LinkedIn adding new features to improve networking and keeping track of your stats.
Thanks to online buzz and industry studies, entrepreneurs are beginning to see the real value in using Instagram as another tool in their marketing arsenal. Paired with the fact that 13% of all Internet users have an Instagram account, the popularity of this image-based social media channel is picking up steam. Facts are also showing that engagement from Instagram users is as much as 10 times greater than other platforms.
Did you know Instagram could be an important marketing tool for every business? Launched in October of 2010 (and acquired by Facebook in 2013), the Instagram community has grown to more than 200 million users; and to date, has seen over 20 billion photos shared. [Read more…]
The Top Social Media Changes so far in 2013 (And why they are important)!
The Google+ ‘Local’ Tab: Google took new steps in eliminating the old Google Place pages to transition into the new Google+ Local. The new ‘Local’ tab, now located on the left-hand sidebar of Google+, allows users to search for specific places or browse through various categories of listings such as restaurants, museums, clothing stores, etc. [Read more…]
In the past, Instagram has been dismissed as “another fussy photo filter.”
But in 2012 Facebook purchased Instagram, and shortly thereafter it surpassed Twitter in frequency of daily use. Suddenly, business professionals and online marketers took notice.
August 2012, Instagram (7,302,000) surpassed Twitter (6,868,000) for daily active mobile users, an 8.5-fold increase in 6 months. (Source: comScore)
What many people don’t know, however, is that Instagram allows users to take great looking pictures with their mobile devices and then post them directly to where they want; including Facebook Business Pages. This was a much welcomed bonus for many since the inability to post photos from their mobile device directly to their Facebook Business Pages (Profile-YES. Page-NO) had many users frustrated. The option to direct your Instagram images can be found within the Instagram app under “edit sharing settings.” Simply choose the Facebook option, then “post to.” This allows a dropdown to appear of all your Facebook Business Pages. Instagram is available for Android as well, and users can also share to Twitter and Tumblr.
You might want to at least consider checking out Instagram; because, let’s face it, images are becoming more and more important in our social media efforts these days.