Have you ever seen some of the cool deals App Sumo offers? If you have, you’ll know what I’m talking about. If not, then you really need to check them out. One of the things they do is offer select programs and apps and tutorials, you name it, from other companies – at ridiculously low prices or lifetime subscriptions. I’ve purchased a few of them in the past.
Business professionals need to know which direction their business is headed, at all times; especially when it comes to the prospecting emails they are sending. When sending out emails to attract, entice or retain customers and clients, it is beneficial to know the effectiveness of those emails. That’s where Yesware becomes a useful tool to consider for both Gmail and Outlook users.
Is anyone reading your emails? Yesware will tell you who. Trying to figure out the wording for your email? Yesware can help with that. Manage your customer relationships with a simple click. Find the information you need in the blink of an eye. Yesware even lets you see where in the world you are making an impact with a map view. This useful tool allows you to make informed decisions about how best to target your audience. No more guessing about whether or not you are making an impact because Yesware details the outreach process for you. After you hit “send” you can now see what happens to those emails. Yesware has a free trial for entrepreneurs to try and the limited tracking option is free. Users have the option to upgrade for unlimited tracking, among many other options, for $10-$80 per month.
Sortd is touted as the “first-ever smart skin for Gmail.” If you are one of those people who finds themselves forwarding important emails to yourself just to keep them top-of-mind, Sortd might be just the ticket for you. The beauty of Sortd is that is doesn’t change the function of Gmail, just the organization factor and how things are displayed in your inbox. Basically, Sortd lets users customize their emails into lists with a cool drag-n-drop feature that enables them to keep their high priority tasks or information (that can’t be done immediately) from slipping off their radar.
Sortd allows users to sort emails into columns like “to-do” or “events,” and even lets them change the subject line of the email itself, all without ever leaving Gmail. Sortd also has a “follow up” column to help busy entrepreneurs separate t he important things from the noise in a streamlined and effective way.
Sortd is currently in Beta and is a free service, but works only in Chrome.
If you are a Gmail user, growing your connections on Google+ is as easy as opening an email. Users can add connections to their Circles easily by looking for the “Add to circles” icon on the right rail of the Gmail platform every time they visit their inbox. If one of your email connections is active on Google+, most times their photo will appear next to this button as well.
Wondering why you should invest your already stretched thin time on Google+? Google+ is a Google product and Google loves itself. Any content you post on Google+ can rank higher in search results than your website or blog in some instances. As you grow your connection on Google+ it is wise to take a few minutes every day to visit the site to read, comment and “plus one” things to spread your brand and interact with your Circles. Accessing Google+ from Gmail is a simple as clicking your name with the “+” next to it in the top area of your Gmail inbox.
A few days ago I published an article that talked about Gmail’s newest feature which automatically filters the emails in your inbox.
This change has some business professionals up in arms, but many are applauding this greater control over incoming emails. Here’s a look at some of the pros and cons of this new system.
PRO: Better control of your Gmail inbox. For many busy professionals, their inbox becomes a monster runnin’ wild, which leads to quickly skimming what they deem important, the rest gets lost in Never-Never Land, never to be read at all.
CON: Many online marketers and businesses worry that the emails their readers have opted-in for will end up filed under “Promotions” along with ads, and potentially be ignored.
CON: This filtering can be confusing. Is the information you want under Primary? Is it under Social? Managing three tabs can seem cumbersome and frustrating until you create the filtering you need.
PRO: Both of the above CONS are “fixable.” If you’d prefer the most desired emails, updates, and newsletters to end up in your Primary tab, simply drag and drop emails to the correct place to help Gmail “learn” where you need your information to be. Educate your readership to do the same.
In case you haven’t heard or noticed…Gmail has rolled out some new features that will now automatically filter your email messages for you. You may not have seen these changes yet as Google is rolling them out to users slowly, and over time.
Though some people love the deeper control of their inbox, just as many are concerned that the email they need the most will get misdirected and potentially get missed. If you receive emails from clients, or if you do any kind of email marketing (this includes having a mailing list through systems like Aweber, MailChimp, 1SC or RSS subscribers via Feedburner or Feedblitz) these changes could be an issue for you.
Gmail’s new filtering categorizes your messages in three separate tabs: Primary, Social and Promotions. Additional tabs are available for Forum and Updates as well. But online marketers are concerned the emails their readers have opted-in for will end up filed under “Promotions” along with ads and offers, and many feel this categorization will have a negative effect on their marketing. According to CNET, these concerns are not unfounded and the Promotions tab is where Google will be sending ads as emails.
There are three workarounds for this issue: [Read more…]
Hubspot reports that “there are 3.4 million emails sent every second.”
After viewing my inbox post Cyber Monday, I can totally believe that.
All kidding aside, how do you tame the inevitable email clutter? Here are some simple steps to help keep your inbox under control:
Clean House: Unsubscribe from as many of your ezine subscriptions and email lists as possible. Choose just the ones you really enjoy reading or need and dump the rest. If that’s a scary thought, then set up a new email account – like a Gmail account, and re-subscribe with the new email address so everything won’t pile into the email account with all of your important email.
Separate the wheat from the chaff: When faced with a barrage of emails, divide and conquer. The key is to sort your emails into ones that need immediate attention (and answering) and leave the rest for late r. If you can set up rules (Outlook) or filters (Gmail) to automatically sort email as it comes in, your inbox won’t look as scary and overwhelming. Then you can check folders and tagged items as needed. Some find it helps to create a bulk folder or tag for email that can be read or handled at a later time.
Out with the Old: This step may be very hard for some, but you really need to get rid of all those old messages. If you can’t bring yourself to delete them, create a special email folder and call it Old Stuff or Emails 2012 or something like that. If you use Outlook, ARCHIVE them! Just get them off your radar and out of your main feed.
Side Note: Email is handy, but it can also be a major distraction. If you’re constantly responding to email, you’re being pulled away from the things that you need or want to do. Try checking it hourly.
I just have to share this tip from my good friend Tina Forsyth, Founder of the International Association of Online Business Managers. In Tina’s most recent OBM newsletter she did a small “rant” about one of her pet peeves … continuing to receive the same ‘I’m out of the office’ or ‘I’m checking email twice a day’ email every time she sends a message to certain people. She said “It becomes just one more thing filling up my inbox, and we all know that we don’t need that!”
How true is that!
Her annoyance (and mine) is not that we get ‘I’m away’ emails, but that we get this same email over and over and over again … especially from someone we may email more than once a day. [Read more…]
During our monthly team calls here at BizEase, we like to share new resources and tech tools we find useful or fun. On our most recent call, one of my fabulous team members, Lara Nieberding, recommended a great little tool for email: Boomerang for Gmail. But don’t let the name fool you, it’s available for Outlook users too! This tool allows you to move an email out of your inbox while you don’t need it … and then Boomerang will return the email to your inbox at a day and time you specify.
Lara explained that she uses Boomerang for all the teleseminar confirmations and call-in detail emails she receives on a continual basis. After she receives an email confirmation, she clicks on the Boomerang button and schedules the email to return to her email an hour before the teleseminar. Then, she deletes the email. She said using Boomerang has kept her email clutter free and has reduced the number of emails she hangs onto, which in turn makes search results faster.
Boomerang is currently publishing an email organization program. If you sign up, it’s free, you receive an email a day with a tip for organizing your email. Their emails have had some interesting statistics, too.
Here is the link to register: http://signup.reviveyourinbox.com/?lrRef=UuBnV
Did I refer to Lara as one of my “fabulous” team members? Well, I DO have a fabulously talented team! If you haven’t met them all yet … be sure to check them all out. They rock!