In today’s fast-paced world of hurried meetings, ongoing marketing efforts, and staffing issues, it can be easy to overlook the most important reason for your business’ success: your clients. We need to always remember that, at the end of the day, our clients are the reason for our business and why we continue to stay in business, not just an interruption when conducting business. Here are some tips to give your customer service a quick refresher course. [Read more…]
Do you know the needs of your clients? Yes, I know you know they need PR or marketing, perhaps a website done or help with their teleseminar series, but do you truly know enough about them to make good decisions on what you can do for them? Take a few seconds right now and jot down the names of all your clients. Now, for each one make a list of exactly what you know about them. Dig deep. When things are down in black and white, it is much easier to pinpoint trouble spots and to be able to highlight where you can help the most. Also, it’s a great way to see if perhaps too much focus is spent on some clients and not enough on others. [Read more…]
by Ron Kaufman
Taking steps to improve customer loyalty is important, but so is growing business. What if there were a way to do both at once?
Many companies try to improve customer loyalty with discounts and other gifts. These may be appreciated, but it can also become expensive and expected.
Here’s another idea that will make your customers happy, boost your business and improve customer loyalty.
by Ron Rosenberg
There’s a conversation that takes place far too often with attendees in my live programs. It goes something like this:
Me: What is the purpose of a customer?
Them: To get the sale.
Unfortunately, the truth of the matter is that it’s quite the opposite: the purpose of the sale is to get the customer!
Most people follow a very rudimentary business plan: find a prospect, call the prospect, get the sale, move on to the next one. This sounds curiously like the instructions on the back of the shampoo bottle: wet hair, lather, rinse, repeat.