You’ve probably heard of the recent change Facebook made to the way it handles link previews. Effective July 18, 2017, Facebook no longer allows custom link previews. Now for some of you, this might be old news, and you’ve taken steps to assure your content continues to look great when shared on Facebook. If your content looks funky or not quite the way it use to, this change is the reason.
So you have a list. But your open rate could be better. It doesn’t matter how large or small your list is – size simply doesn’t matter. What matters is whether or not people are actually reading what you send them! If they don’t open them, they can’t read them.
I’m always talking about repurposing your content and promoting it on social media … not just once, but over and over again. The thing is, we have all this great evergreen content, so posting it on your blog once – never to be seen again, is a waste of good content.
All my clients have one thing in common; they’re all trying to build lists of good, solid leads. And, to be honest, I’m no different.
Anyone in business right now is likely trying to do the same thing.
As you’ve heard me say a few times before, video marketing is here to stay, especially when it comes to livestreaming. It seems as if every platform is offering livestreaming in one way or another, which makes it super easy to get out in front of your target market and ideal clients using video.
I talk a lot about repurposing your content so you can get the most mileage out of it. It seems silly to keep churning out more and more content and only use it once, when you could be using it in more than one place, in more than one format.
Do you really know what your audience wants, or are you just guessing? If you ARE just guessing and simply throwing topics and content up against the wall like a spaghetti test, wouldn’t it be easier and more effective to just ask?
Set up a poll, survey or questionnaire on your website or through social media. Then use the results to fine-tune your content and keep your readers coming back for more.
I think you know by now that I’m a huge believer in blogging regularly. And I know I’ve written more than one post about how important it is to not just publish your post on your blog and leave it at that. It’s all about content marketing!
Yes the search engines will pick up your content if you use good keywords, and people might find it if they visit your blog. But what about those who don’t know you? Those who have never been to your website or blog? How will they find all of that great content you’ve written if they don’t know it exists?
This world of Internet marketing in which we live calls for businesses to produce a large amount of content. From blog posts and social media updates to press releases and general website content … businesses need content. Period. There should be a content marketing plan within your overall marketing plan. (I know. I know. Another project to tackle, but it’s important!)
As you sit down to draft your content marketing plan, here are five strategies to keep in mind.