If you are an author … through a traditional publishing company or self-published; hard copy, soft copy or eBook, and your book isn’t available on Amazon in their Kindle eBook format, you are limiting your reach and missing out on a growing market for book sales. While studies show more Americans still prefer holding a physical book in their hot little hands, the number of those who prefer an e-reader like Amazon’s Kindle is growing. Pew Research Center’s article A Snapshot of Reading in America in 2013 stated the following: “As of January 2014, some 76% of American adults ages 18 and older said that they read at least one book in the past year. Almost seven in ten adults (69%) read a book in print in the past 12 months, while 28% read an e-book, and 14% listened to an audio book.”
The publishing industry has transformed over the years. Traditional publishing avenues are no longer the only choice. There are so many publishing options available now-a-days, it easier and easier to publish a book. One very popular way is to self publish. Did you know that the most cost effective way to self publish your book is to use a Print on Demand (POD) company such as Vervante, Amazon’s Create Space or Lulu? With POD you don’t have to worry about purchasing inventory and storing it. If you use a POD company, you are only charged when someone actually orders your book.
Do you have a book ready to self publish or are you ready to write your first book and don’t know where to begin? Don’t worry we can walk you through the entire self publishing process. We have team members who can do your research, get the necessary permissions for copywrited material, proof and edit your manuscript. In addition, we can design your book cover, submit your publications to POD publishers and hold your hand through the marketing phases of your book. So … you do the writing and let us help you get self published. Do what you do best – we’ll do the rest!
by Judy Cullins
Every part of your book can be a sales tool. When you include the below tips, you’ll sell more books than you ever dreamed of.
1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile and keep your audience’s picture in front of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken Soup.
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
In the same way that it’s always easier to parent other people’s children perfectly, it’s easier to criticize the publishing industry from the outside and see what needs to be done. Still, as an ‘outsider’ who’s been in various segments of the publishing industry for over 25 years, here’s my top five list of changes the publishing world needs to implement in order to survive the current economic downturn–if the industry is to emerge at the other end intact.
By Fern Reiss
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)
In the past six months, I’ve been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women’s World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly–and even The National Enquirer.
In fact, I’ve been quoted in over 100 prestigious U.S. publications. I call this “Expertizing,” and it’s good for business, regardless of the business you’re in. Anyone can learn to get this kind of media attention, for any book or any business; my Expertizing workshop attendees are achieving this same level of media recognition. Here’s how: