If you build it they will come. We’ve all heard that before, haven’t we. How many of us started our businesses thinking that all we needed in order to have a successful business was to have a passion and a website? Quite a few of us I would assume. Unfortunately, that isn’t the case. There is one very important ingredient that needs to be added to the mix, and that’s marketing!
James Malinchak, “America’s Hottest Young Speaker,” gives us his take on the subject in another one of his Big Money Speaker Tips!
by James Malinchak
You know what I mean when I say “Listening to BS” because I’m sure someone who is a speaker…or even worse…someone who tries teaching speakers has probably told you the following:
What a bunch of BS! And, whoever is telling you this (especially if you’re paying them your hard earned dollars to “coach” you) is full of CRAP! No, this is not a misprint! They are full of CRAP!
They are telling you this for one of two reasons:
- They’re idiots; or
- They know nothing, whatsoever, about speaker marketing
I hate to think they’re idiots, so I’ll give them the benefit of the doubt and assume they know nothing, whatsoever, about speaker marketing.
Here’s why that whole thing about “dream big and you’ll be on your way to having a great speaking career” is such a bunch of CRAP!
You can “dream big” as much as you want, but that doesn’t get your mortgage paid…or your electric bill paid…or your heating bill paid…or your “whatever” bill paid!
Bottom line, there’s only one thing that really matters in the speaking business…and don’t you EVER forget it or take your eye off of it…
PERIOD!…That’s it!…Ball game over!
I can “dream big” all I want, but if I’m not getting booked by the people in my market (or niche) that has the money to book speakers then I’m broke!
Don’t you EVER forget that and don’t you EVER take your eye off of that!
I wish someone would have taught me that years ago when I got into the speaking industry…nobody ever told me that! I was told stuff like “speak with passion” and “tell your story.”
Now, don’t get me wrong. I’m all about “speaking with passion” and “telling my story.” But what everyone who tells you that fails to realize is that you will NEVER even have the chance to “speak with passion” or to “tell your story” if you don’t FIRST get booked on the program!
See, I can be the best speaker in the world (which I’m certainly not…I’m simply decent)…I can be the best speaker in the world, but if you simply know how to find the people who have the money to pay you to speak…and I don’t…it doesn’t matter how good of a speaker I am because you’ll get booked over me and I’ll be sitting at home…and probably broke!
But, hey…at least I’ll be sitting at home “dreaming big”…right!?!?!
If all you did from this day forward was to focus on implementing this one tip, I truly believe you would triple your income!
I should know because that’s exactly what happened to my speaking income when I finally figured out this was the “KEY” that opened the treasure chest to a speaking fortune!
Speaker James Malinchak, ‘America’s Hottest Young Speaker,’ is the creator of the two top-selling speaker courses, ‘How to Make BIG Money As a Speaker,’ and the ‘College Speaking Success Home Study Course.’ To learn more about his step-by-step systems and to sign up for his FREE ‘Speaker Tips’ E-zine, visit: www.Malinchak.com
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