This seems to be the question of the day. We all know (or at least we should) social media works. But, BUT, who has time for it? The most frequent answer to the question is, not me!
But that doesn’t have to be the case. Social media works and, for the most part, is free. So rather than missing out on one of the greatest marketing tools out there …
This is the part that takes all of your time. Coming up with content seems to be the easy part according to most of the business owners I speak with. The issue is the time it takes to get the content out on their social media channels. Posting on Facebook and Twitter and LinkedIn and wherever else they may be takes time and it takes effort. Time and effort taken away from all of the other important things they need to do to keep their businesses humming along. So, when there is a lack of time, social media is usually what takes the hit, which means they are less visible to their target market. And we all know what that means.A good social media strategy = better visibility. Better visibility = more eyes on your stuff!Click To Tweet
You might have a presence on Facebook or Twitter or LinkedIn, but if it’s haphazard and infrequent, it’s not going to do you much good. You need a strategy that will keep you and your content in front of your ideal client on a consistent basis. A good social media strategy can be something as simple as publishing a blog post and then promoting that post on your various social media channels. But that still takes time and effort you may not have to spare.
So, the BEST answer to the question of “but who has time?” is “your Marketing Support Specialist does!” If you don’t have a Marketing Support Specialist let us know because that’s what we do. It’s time for you to sit down with your Marketing Support Specialist (or one of ours) and come up with a great strategy to get your content out in front of your ideal client on a consistent basis so the next time they need what you have to offer they say … “Oh yeah! [your name here] does that. I need to give her/him a call!”
Also published on Medium.
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