by Biana Babinsky
With social networking becoming more and more popular, many of my clients are asking me whether they should ditch their newsletter and use social networking web sites instead. Here is an email I have received from a client (she is a life coach) recently:
“Biana, I have been using all of the social networking techniques we’ve been discussing recently, and I am seeing great results! I recently signed on two clients, whom I’ve met through Twitter.
Since I am getting such great results with social networking, I am wondering whether I need to continue my newsletter? Should I stop sending out my newsletter and concentrate on using social networking web sites to connect with my target market?”
This sound great, doesn’t it? You can stop sending out your newsletter, and you can spend the extra time that you now have on getting more done on social networking web sites.
While it certainly sounds good, you shouldn’t do that. You should not get rid of your newsletter and spend the time that you gain from not publishing it on social networking web sites. Not sending out your newsletter is not a good idea and is a very bad business decision.
Marketing via social networking web sites and your newsletter both play very important, but different roles in your marketing plan. Your participation in social networking web sites helps you let your target market know about you and your business. It also helps you invite your target market to join your newsletter.
Your newsletter is the next stage of your marketing plan. It helps you build relationships with your subscribers and invite them to take the next step with you: buy a product, attend a teleseminar, etc.
As you can see, social networking and newsletters are two different pieces of your Online Marketing Plan. Social networking helps you introduce yourself to prospects in your target market. Your newsletter helps you continue building relationships with them and let them know about your offerings. If you do not have a newsletter, you have a huge piece missing in your Online Marketing Plan, which helps you turn people you meet on social networking web sites into clients and customers.
Make sure to include both social networking and newsletters in your marketing plan. Doing this will help you see results from your marketing much faster. Learn how to make thousands of dollars with social networking, http://www.ProfitableSocialNetworking.com.
Biana Babinsky is the online business coach and expert, who teaches business owners how to get more clients online. Do you want to find other business owners to promote your business with? Join her exclusive online business coaching community, MarketingSalad.com at http://www.MarketingSalad.com to find other business owners to promote your business with.