The content marketing 80/20 rule of social media advises sharing online content that is 80% content from other sources, along with 20% of your own content.
But what if you could share the “80%” content from other sources in a way that keeps your business in the forefront of your reader’s minds? What if there was an innovative way to curate relevant articles without completely giving away valuable web traffic that benefits your business?
The good news is … now you can, with a handy tool called Start A Fire.What if you could share content from other sources and promote your business at the same time?Click To Tweet
Start A Fire is a free content marketing tool that enables online users to share content from other sources, while promoting their business at the same time. Users can hand-pick content recommendations from their own site and use it to customize a Start A Fire “badge.” When a Start A Fire converted link is clicked and a site is visited, your customized badge will appear in the lower right corner of the viewing screen prompting readers to check out your content as well.
You can see how it works where I’ve shared an article by Denise Wakeman using Start A Fire.
Start A Fire works in tandem with social sharing/marketing services like Buffer, HubSpot and Oktopost, has a Chrome extension for quick customization of links, and offers analytics that reveal the success of each post. It takes the ease of content marketing to a new level! To learn more about Start A Fire and how it can help you increase your own reach when sharing the content of others on Social Media, visit them here.
Also published on Medium.
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