Or … better yet, do you have one?
I truly believe, in the back of most speaker’s minds, they know they need a media kit … also known as a press kit. Yet many of them don’t have one. The question is, why not? Oftentimes it’s because they don’t know what a media kit typically includes, or they don’t have the skills to put one together themselves and can’t afford a fancy PR agency to help them; and sometimes it’s just because they haven’t gotten around to it yet or they have an old one that is in dire need of an update. It really doesn’t have to be that difficult.
The common components of a Speaker’s media kit:
- Background with historical information on the speaker and their company.
- Speaker One-Sheet (and possibly an overview if the speaker has more than one topic requiring more than one one-sheet) listing specific features, statistics, or benefits.
- Speaker’s bio
- Past press coverage
- Photos or other images (high-resolution) of the speaker (head shot and/or action photos, logos, etc.
- A press release
- Media contact information (how do meeting planners or prospects contact you?)
- A CD, DVD, or video clip of the speaker in action
- Collateral advertising material, such as: postcards, fliers or anything else relevant.
In today’s “I’ve gotta have it now” world, having a digital media kit available on your website is essential. Many meeting planners and companies looking for their next speaker want to be able to download the information on the spot rather than having to contact the speaker, request a media kit and then wait for it to arrive in the mail. If they have to wait … they will move on. There are, however those who would prefer to have a media kit they can hold in their hands and peruse at their leisure, so having a few kits on hand, ready to mail out is a great idea.In today's 'gotta have it now' world, having a digital media kit on your website is essential.Click To Tweet
Here are some very different, but equally effective ways some well-known speakers have their media kit information available for download on their websites:
Debbie Allen (just click on “media” in the navigation for a dropdown menu with options)
It doesn’t really matter HOW you do it, just THAT you do it. And to do it, you need a great bio, a press release, a one-sheet and whatever else you want to include in your very special media kit.
This is where we come in. Our resident copywriter and PR/Marketing specialists have written countless press releases, bios, pitches, and content for one-sheets and overviews. We also have a graphic design specialist on board to whip all of that great content into an awesome looking one-sheet or overview. We can help you get your press kit in printed form for those who want a physical media kit in hand, as well as a digital media kit downloadable from your website.
If you don’t have a media kit, or your existing press kit is out-dated or lackluster, I invite you to schedule a complimentary 20-minute consultation to see how we can get you up to speed and showcasing your talent and expertise!
Also published on Medium.
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