Every day our inboxes are flooded with information, sales pitches, newsletters and more. This clutter makes those of us who use email marketing to reach our clients realize just how much noise there is out there, and how stiff the competition to be “seen” can be. Here are some ideas for adding more of a personal touch to your email marketing efforts to help your email and newsletters be seen above all the noise and clutter.
Use First Names: It’s not uncommon for me to receive an email addressed to “Dear Sir.” Yes, I know “Terry” is the masculine spelling for my name and it can sometimes be confusing; but it irritated me enough to delete it and move on. Some businesses shy away from being too casual by using first names, but which email would you read; the one that reads, “Hello Terry” or the one that opens with, “Dear Ma’am,” or “Hi there?” When using email marketing systems like MailChimp, 1Shopping Cart or Infusionsoft, it’s even easier to address recipients by their first names by using merge codes.
Be Authentic: Be the real you … be authentic! I’m not saying don’t be professional; just don’t lose yourself in your efforts to present a professional front. Your readers want to connect with YOU, so write your email and newsletters as if you were speaking directly to each of your readers. Show your personality and invite them in. Social Media expert Kim Garst addresses the importance of being YOU on social media in her book Will the Real You Stand Up. (Great book by the way!) It is equally as important in your email communication.
Use Personal Stories: A long time ago I heard the saying, “No one ever remembers a sales pitch, but they usually remember a story.” Use personal stories, experiences and triumphs to pull your reader in and engage them so they want to continue reading … get them involved in your story!Use personal stories to get your readers involved in your story!Click To Tweet
Poll Your Readers: We’ve all seen how effective asking questions can be for initiating engagement on social media; the same can be said for email and newsletter content. Ask your readers for opinions about something you’ve said, or ask questions and encourage them to reply. It’s all about communication, and is a great way to see who is listening and open the door to great dialogue.
You know the saying “People buy from those they know, like and trust?” Well this is how you build that know, like and trust factor! So … in your efforts to be seen and heard above the maddening crowd, be yourself, get personal and connect with your readers.
Not using email marketing in your business? Contact us today to schedule a complimentary 20 minute call to find out more about how email marketing can grow your business!
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