Or do you really even know!
Product launches can be stressful. You know you have a great product (or service), but you also know it takes more than just having a great product or service to draw your ideal client (or anyone else for that matter) to your website to take you up on your fabulous offer. You know it also takes some strategic marketing effort and work to get the word out so everyone knows about your new product or service. It’s all about the “product launch!”
You don’t wait until you are ready to flip the switch and send out an email or post on social media … “Hey guys, come check out my new product!” A successful product launch has a well-thought out, systematized plan. It starts at least 2-3 months before you’re ready for the actual launch, and is composed of a series of emails and social media posts designed to send out teasers that will pique the interest of your ideal client or customer and get them excited about your product. You might even schedule a free webinar to address the specific pains or problems your ideal client faces, talk about some of the available solutions, and then how your new product or service will help provide the solutions and help ease their pain. It’s all about getting them excited, because they know you hear their pain and have a solution!
It sounds like a lot of work doesn’t it? Well it is, and it takes time to plan out and execute. And let’s be honest … you’ve worked long, hard hours developing your fabulous product or service, so the thought of spending even more time plotting and planning the perfect product launch wears you out even more. Or, you’ve pushed everything until the last minute, and don’t have time to plot and plan like you need to.A successful product launch has a well-thought out, systematized plan.Click To Tweet
The solution to your dilemma is to have a marketing support specialist trained in managing and executing product launches handle it for you. Have your marketing support specialist set up a launch calendar for you, work with you to know what needs to go out when, and get everything set up and scheduled so you’ve got plenty of time to build up the excitement and interest needed to get people to click on your “buy now” or “subscribe now” button!
Don’t already have a product launch specialist? Well we do! Contact us today to schedule a complimentary 20 minute consultation to find out how we can help you plan, manage and execute your next product launch!
Also published on Medium.