Or better yet, how to be social while keeping your sanity!
A lot of folks have a hard time fully embracing the world of social media. And I can completely understand why. Learning how to get comfortable with all of these platforms is almost like learning how to speak another language! What’s a Tweet? How do I “Pin” something? What in the world is an Instagram? Sometimes, it’s just the matter of a lack of time to get in there and figure it all out … especially for busy speakers!
Social media is an amazing marketing tool, and I would be lost without it. However, I’ve been easing myself into these different platforms for quite a while now. Trust me. It takes some time to feel your way around and get comfortable.
The following tips will help you avoid the overwhelm I felt once upon a time, while allowing you to get your feet wet in this crazy world of social media.
Make a plan. Let’s say you’re preparing to go on vacation. You just want to put your feet up and go somewhere hot and sip Margaritas for a week. Sounds fabulous, right? All your friends are doing it and you want in on that action! So you pack your bags, get your passport renewed, find someone to watch your cat and water your plants, and you go to the airport. Yee haw! Oh…but wait a second. You haven’t made any plans as to where you’re actually going. This is going to make it rather difficult, isn’t it? Of course you wouldn’t go on vacation without any sort of destination in mind; and that’s why social media isn’t working for a lot of people. They’re out there wandering aimlessly without any thought or direction. You can’t reach your destination if you don’t know where you’re going. You need a plan! Our team creates and implements social media marketing plans, and having one makes all the difference in the world.
Dedicate time. Social media can be very time consuming; which can freak people out. “How will I keep up?” “It’s too much noise!” And that’s true. But you want noise, trust me. It’s better than crickets. Instead of checking your notifications every single time one comes in on your phone or email box, block it all out – you might even consider turning them off. Set aside one hour a day (maybe in two, thirty minute intervals) to look at all of the activity happening across your accounts. Otherwise you can get sucked down the social media rabbit hole and we won’t see you for six hours because you’re watching cat videos on YouTube. The best solution, of course, is to outsource your social media marketing altogether.
Schedule your updates. Use an app like Hootsuite or Buffer to help manage your social media activity. This allows you to sit down and schedule your posts for the upcoming week/month, whatever; and you only have to worry about engaging with your followers.
Focus only on where your target audience is. If you’re marketing to male CEOs and you’re spending an hour a day on Pinterest, you are wasting your time. If you’re targeting stay at home moms, why are you only using LinkedIn? Find out where your potential clients and customers are spending their time on social media and go there! If you’re not sure where your prospective clients are, we can help you figure that out.Find out where your potential clients are spending their time on social media and go there!Click To Tweet
Don’t try to do it all. If you try to become active on Instagram, LinkedIn, Facebook, Pinterest, YouTube, Twitter, and Google+ all in one day, you will possibly self-combust. Master one and move on to the next RELEVANT platform for you.
Do you have any other tips for avoiding social media overwhelm?
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