As our business lives sometimes overlap with our personal lives more frequently, entrepreneurs need to be mindful of privacy on social media. In the past there have been some instances where there have been some embarrassing moments, and even lost jobs due to privacy missteps on Facebook. Now, thanks to Facebook’s new Privacy Check-up, those dire moments and awkward incidents may be a thing of the past.
Within the past month or so, Facebook has rolled out its new Privacy Checkup which is geared to give you more control over the privacy of information you post. While businesses may not be as concerned about privacy issues as individuals, there are still reasons why you need to be aware of the changes and how these changes may affect your business. We all know that Facebook can be a huge asset to businesses thanks to their ability to allow users to provide and reach a targeted market. And with the new privacy checkup, users may be more likely to share even more information with a select group. This in turn could lead to more opportunities for businesses as ads continue to be directed to those who use, or are likely to use, pertinent products and services.
The beauty of this “privacy checkup” is that it can be conducted in practically no time at all. When you are logged in on Facebook as your personal profile, look for the lock icon in the upper right corner of the main tool bar. Click on it and the little blue dinosaur pops up with prompts. You can find out who gets to look at your page, who is allowed to get in touch with you and find out how to stop someone from bothering you – how to block unwanted friends. There are additional settings also that take each of these categories a little deeper; and there is also an option that lets you know who is able to look you up.
In the Privacy Checkup the first step controls the sharing of your posts as well. Posts from your profile or the top of News Feed can be seen by your friends, or they can be shared publicly. More options let you customize who sees those posts, or you can limit it to just yourself. This may come in handy when you want to share posts with only employees or just a select group of consumers. The next step is to select the privacy setting for apps that are associated with your Facebook account. When you log into an app using this account it will show up here. At this point you can edit your apps and set the privacy rules.
The last step in the Privacy Checkup is setting the parameters for your profile. This is key for letting people continue to find you; and again, you have a choice of settings between just friends or the public. Settings for your email address, phone and other information can also be customized or limited to just you. The Privacy Checkup can be done at any time, which gives you flexibility when creating new posts or changing your profile information. People feel more comfortable knowing their information is protected. As Facebook gets more and more savvy about privacy, it could translate into more users which, of course, has the potential of producing more visibility for businesses.
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