As business owners who don’t have a storefront or physical location where prospective customers or clients can stop by to find out more about us and what we do, our website is a very important component of our business. It’s where prospective clients “meet” us for the first time. It’s where they get their first taste of who we are and what we do. And like it or not … usually determines whether or not they will move beyond the “just looking” stage and take the next step to contact us.
This is especially true for professional speakers.
Busy meeting planners and companies looking to hire speakers look at a multitude of speaker websites on a daily basis in an attempt to find the best speakers for their events. They are on the lookout for just the right speaker, and your website is the first place they look.
What will those meeting planners and companies find when they visit your website? Will they find everything they need to make a decision to take the next step and contact you, or will they get frustrated and leave, never to return? Tune in as I interview Jane Atkinson about the components of a wealthy speaker website!
On the show Jane and I discuss:
- the 3 most important things speakers need to showcase on their websites and why
- the 3 biggest mistakes speakers make with their websites
- whether or not it’s really necessary for speakers to have a video excerpt on their website
and more …
We also talk about Jane’s Ready Aim Fire! philosophy and some of the ways she helps coach speakers to success!
A Little About My Guest:
Jane Atkinson has been helping speakers catapult their businesses for more than 25 years. First as an agent for several rapid success speakers and then as a speaker’s bureau VP, and now as a business coach and consultant, Jane has seen the industry from many angles. Jane’s book, The Wealthy Speaker 2.0: The Proven Formula for Building Your Successful Speaking Business is the perfect resource for speakers at all levels. And her latest book The Epic Keynote: Presentation Skills and Styles of Wealthy Speakers helps speakers raise their game from the platform. You can find out more about Jane and what she does at http://www.speakerlauncher.com!
Also published on Medium.
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