Do you enjoy blogging? How challenging is it to write a brand new blog post every single week? And sometimes even more than one? Hugely challenging. Well, the writing bit isn’t really too taxing, but finding topics to post about? That’s what seems to take the greatest amount of time for most people I talk to.
What happens when you find blogging too much of a challenge?
An inactive blog can be a big turn off to your website visitors. And even though social media is, undoubtedly, a powerful marketing tool, I still think blogging has an important role to play in your marketing (show your personality, give your thoughts on the world, share knowledge, increase SEO ranking, etc.).
So how do you go about putting some life back into your blog? It’s a two-step process.
Step 1. Write a blog post. That’s it! If it’s been awhile since you wrote a post, that’s OK. You’re back at it. I would, however, not recommend starting your post with, “It’s been awhile since I’ve posted…” because it’s best not to point that out. Well, unless your post is going to have something specifically to do with taking an absence from blogging. But even then, surely you can come up with a stronger lead than that!
If you hate writing blog posts, outsource the task! If you can’t come up with things to write about, here are three ideas that might help inspire you:If you hate writing blog posts, outsource the task!Click To Tweet
- Motivate others. If there’s a quote that really resonates with you, create a graphic using a great image and the quote (we recommend Canva). Then post the image with a paragraph about what it means to you. Don’t do this every single time you blog, but this kind of thing may be really powerful for your audience… depending on who they are! It can be as simple as a post based on the image below.
- Comment on current events. Is there something trending on social media you feel passionately about? Blog about it! Something in the news driving you insane? Blog about it! Not everything you blog about has to be a life-altering exposé. It can simply be your own reflection on the state of the world or the state of business, if that’s what you want it to be! I would just caution you not to be overly political or controversial. (Again, depending on your business and your audience.)
- Read more. Take some time to browse popular articles on sites like mashable.com and alltop.com and you’ll likely find something to write about.
Step 2. Write another blog post! Repeat every week. 🙂
That’s the simple two-step process for breathing life back into your blog.
Blogging doesn’t have to be something you dread … it can actually be a lot of fun. At least it is for me. I’ve learned from personal experience that blogging works best when you have a month or so worth of topics plotted out so you’re not staring blankly at the computer screen, wondering what in the world to write about.
But if blogging isn’t something you look forward to (or aren’t doing at all), because you still struggle to come up with content on a consistent basis, check out a recent post where I shared a couple of headline and topic generators that might help you lesson the stress and strain of coming up with new blog posts.
Do you have trouble writing blog posts or coming up with topics? Let’s use the comments section to share tips on how to be a more consistent blogger!
Also published on Medium.