If you don’t, why not?
You spend a lot of time and effort crafting the perfect article or blog post. Great. The question is, do you tell your reader what you want them to do next. Do you give them a clear call to action, or do you leave them hanging and trying to figure out what they “think”you want them to do next.
Something I hear often, and believe to be true, is a confused mind says no!
Always end your content with an effective call to action to let your reader know what they need to do next!
If you don’t guide your reader on to the next step, nobody else will. Chances are, your reader will simply go on to something else; maybe even leave your site, never to return.
Now unless you are completely different than every other business owner out there, your end goal is to get people to your website to learn about your products or services so you can gain new clients and customers.
Am I right or am I wrong?
If I’m right (which I believe I am), you certainly don’t want them reading your content and then leaving your site because they don’t know what to do next. You’ve got to tell them where you want them to go and what you want the to do!End your content with a strong call to action to let your reader know what they need to do next!Click To Tweet
What DO you want them to do? Sign up for your newsletter? Follow you on social media? Schedule a consultation or discovery session? What? What is the next thing they need to do as they move through your sales pipeline?
Whatever it is you want your reader to do after reading that fabulous content you’ve spent so much time creating, tell them! Create a strong call to action directing them to take their next step.
For example, while my ultimate goal is to get them to schedule a complimentary consultation with me, the first thing I want my readers to do is sign up for my weekly tips newsletter and download our free report about 15 ways an online marketing support specialist can help them turn time into money. Why? So they can learn more about what we do, and get an insight into our broad scope of knowledge and areas of expertise. That’s the first step I want them to take!
Which leads me to …
Also published on Medium.
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