New updates for social media and the online world are a constant; so much so that they often slip right past us. While some are incidental and don’t apply to business, other changes and additions do have merit when it comes to marketing our businesses on the Internet. Here are a few you may have missed, but should be aware of:
Twitter Business Cards: Many think business cards are a “thing of the past” and not worth the paper they are printed on; but Twitter has put a fresh new twist on a business card that your business might want to consider. In the world of Twitter, 140 characters just isn’t enough sometimes. So, to help connect Twitter’s active users to your website, you can opt to use an ad unit called a Website Card with your Tweets. Website Cards help drive the right audience to your site with a single click from their timeline.
Pinterest Add Your Location: Though is this is not a brand new change, it is an interesting, and often overlooked detail that could be working against your Pinterest efforts. When setting profiles, Pinterest user often skip adding their location, or use it as a chance to try to be clever by adding info like, “in a house” or “someplace really warm.” Instead, you might consider using this opportunity to share your city and state with those who visit your boards. Not only does it make your efforts more authentic, it’s helpful for letting those looking to connect with you know if they’ve reached the correct business or profile. If you want to take locations to the next level on Pinterest, consider using Pinterest Place Pins. This new tool was added a few years ago, but is still relatively unused by many Pinterest users.If you want to take locations to the next level on Pinterest, consider using Pinterest Place Pins.Click To Tweet
Pinterest noticed Pinners were creating specific boards for things like vacations, destinations and events. Place Pins allows users to create a board that is like an interactive map, where you can even include details like address and phone numbers right on the Pins. This feature can be a fun addition to event, conference and trade-show marketing for business professionals to use to pull in new attendees or members.
iStock Teams up with DropBox: We all know iStock, by Getty Images, is an excellent place to purchase quality images to enhance our content; but they’ve recently made a change that gives their customers a new way to work. Every time a customer licenses an image from iStock, their image can now be automatically downloaded to their Dropbox folder. This also allows multiple team members the ease and freedom of accessing the images they need for a project in one central location. Users will need both an iStock membership and a Dropbox membership, but in honor of this new integration option Dropbox is offering a three-month free trial of Dropbox Pro or Dropbox for Business with any iStock annual subscription purchase. To get the full scoop on this new business perk, and how the Dropbox integration will enhance user workflow on iStock, visit www.istock.com/dropbox.
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