I’ve been working really hard at beefing up my LinkedIn Profile. And I’m seeing some pretty good results for all of my efforts.
However, with the influx of invitations resulting from all my hard work, I’m also seeing a big difference in the way people connect and follow up. There is a right way and a wrong way to do both.
Here are just a few of my observations.
Make sure your profile has a real profile picture. Not the avatar LinkedIn provides. Not an obvious selfie with your lips pursed out with a duck face and your arms sticking out in front of you holding the camera. And not an old photo with your friend cropped out of the picture. If you can’t afford a professional one, at least have someone take a decent one of you with either a professional background or no background at all.
- Complete your profile. Really, it’s important. The more people can find out about you, the more apt they will be to connect with you. There is a little blue thingamabob on the right side of your profile that shows you how complete your profile is and whether or not it needs more information. I would go so far as to suggest making all of your non-sensitive profile information available to the public. As I said … the more they know, the more apt they’ll be to connect.
- Don’t start inviting people to connect willy nilly just because they are in your industry. Yes, coaches want to connect with coaches and speakers with speakers, but don’t go overboard. As an example: I’m a Virtual Assistant. Yes, there are other VAs I may want to connect with. However, I do not want to (and won’t) connect with every VA on the planet. There is a perfectly lovely Facebook group that allows me to connect with VAs. I’m sure that’s the same with most industries.
- Send a personalized invitation whenever possible. Don’t use the standard “I’d like to add you to my LinkedIn Network” approach. If at all possible, remind them of how you know them or tell them why you want to connect. Hint: you can check the box for “friend” to let LI know how you know the person when sending a personalized invitation. The recipient will not see it. Just don’t overuse the option.
- When someone accepts your invitation, it’s a great idea to send a quick message thanking them for connecting and inviting them to contact you if they need anything. Do NOT start selling to them or pushing your products and services!
- Don’t use a “let’s have a get to know you call” as a way to slip in and push your services. I get these all the time, and it’s irritating as heck. What is suppose to be a quick call just to get to know each other and see how you can help each other inevitably turns into an invitation to join one of their groups or take one of their programs or … well, you get the idea.
- A connection on LinkedIn is just that. A connection on LinkedIn. It is not an open invitation for you to add them to your email list or any other social media platform, so just don’t do it. End of story.
- Do NOT start sending bulk LinkedIn messages to your contacts with articles and information about your business. That’s also irritating as heck, and can get you dropped as a contact. Fast.
Not to leave you hanging with a lot of “do nots,” DO like, share and comment on your contacts updates and long posts. Build relationships the right way, not the wrong way.Like, share and comment on your LinkedIn contacts updates to build relationships the right way.Click To Tweet
Want to connect with me on LinkedIn? IF I would be a good connection for you, you can do so here! And IF you would be a good connection for me, I’d be more than happy to connect!
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