Henry Ford. Walt Disney. Steve Jobs. Three wealthy businessmen who became hugely successful despite (or because of) suffering multiple failures along the way.
One thing so very common in my industry and many others, is the classic tale of the new business owner (coach, marketing specialist, virtual assistant, you name it) who comes on the scene, charges bargain basement rates, and then complains about how there isn’t anyone out there who will work with them.
You know that day when one of your clients says “Wow, I didn’t know you did that!” Yep, been there done that! The thing is, if you haven’t specifically told them all of the fabulous things you do, they most likely don’t know. As shocking as it may seem, once they visit your website to find out more about you and what you do, it’s often the last time, unless they are there to read your blog posts.
One of the biggest marketing mistakes a business owner can make is thinking the marketing process is no longer necessary after gaining a new client or customer. The idea of schmoozing and nurturing a prospective client or customer with your marketing brilliance and then coming to a complete halt as soon as they’ve signed on the dotted line or hit “Buy now” on your website just doesn’t work. And, it is so NOT the way to keep the momentum going and have them coming back for more.
Kids are out of school, beaches are filled with sun worshipers, and projects all over North America are being held up because someone’s on holiday.
Yes, it’s summer (aka: vacation season) and the livin’ is easy. Or is it? I don’t mean to be a Debbie Downer here, but as great as vacations are for those who have paid time off, it can be rather frustrating for the rest of us.
Working from home comes with great rewards: flexible hours, zero commute, and complete freedom over our own schedule.
But, the work-at-home arrangement also comes with a few challenges: inability to leave work behind at the end of the day, temptation to do housework during business hours, and a constant struggle to achieve work/life balance.
Have you ever eaten at a restaurant based on someone else’s rave review? Did you ever watch a movie because your friends and family (or colleagues) said it was an absolute must see?
Or … have you ever used a product or service based on the recommendations or testimonials of people you know or respect?
I rarely post about my team and the services we provide because, well, this blog is about you and your business, not me and mine! However, something happened in my business recently that would be impossible to share if I don’t talk a bit about what we do and how we’ve perfected our communication channels so we can be as efficient as possible.
Follow-up, follow-up, follow-up. It’s a word most of us hear all the time, and something we are encouraged to do with prospective clients. But what does it mean? How often do we do it? And what does that look like?
I hear a lot of business owners telling other business owners to “fake it till you make it.” I know they mean well. And yes you do want to be seen as a confident, successful business owner, but at what cost? And does it really represent good business wisdom?
If all you’re doing is making sure you look the part and act the part with confidence, whether you’ve actually reached a level of success you want or not, that’s perfectly fine. But if you are acting the part by misrepresenting your, or your team’s, skills and level of expertise that’s NOT fine. It’s downright dishonest!
If you are honest with yourself as a business owner, you’ll admit you’re doing what you do because you want to earn a living. You want to be able to support yourself and your family. You want to make a profit. You also understand you have to spend a little to make a little, so you do.
Business owners pay for software and systems and apps they need for their business. They also pay for courses and coaches and costs to attend business-related events. But when it comes to hiring a support person … and here I’m pointedly referring to a virtual support specialist – or as we are, online marketing support specialists; business owners seem to have a difficult time spending the money and justifying the cost – which is probably due to their not understanding the value of a support specialist, and what it takes to be a good one.