Archive for PR
How to Grow your Business with Public Relations
Posted by: | CommentsThe field of public relations (PR) has been around for years, and during this time the professionals in the world of PR have mastered the art of helping businesses and individuals alike, gain favor in the public eye. While many know PR experts help celebrities and big businesses effectively handle scandals and other issues with ease and grace; these professionals can help your business in other ways as well. In fact many small businesses in the past few years have found that hiring someone to provide PR services is just what they need to get their small business off the ground so they can start seeing the professional growth they are looking for.
When it comes to really growing a small business, one of the most important things you can do is to raise awareness about your company. In fact, one of the biggest things that prevent companies from reaching the level of success they want and the type of revenue they need to be successful is because not enough people know their company even exists. Many times it is simply a lack of awareness, and not a feature or anything the company is doing wrong that leads to failure. This is where PR services come in. Read More→
Send to KindlePR Tips to Promote Your Speaking Business
Posted by: | CommentsAs a speaker you need to be in front of an audience. Whether you prefer virtual events, such as teleseminars and webinars, or speaking live in front of targeted audiences at conferences and trade shows, the goal is to be speaking on a consistent basis. After all, you’ve worked hard to perfect your platform, and you can only get your message out there if you have an audience to share it with. However, what frequently happens with many speakers is they spend so much time preparing their talks; they neglect to promote them effectively. What then happens is they have this rock’n event, but very few people in attendance. That’s why it’s important to spend the time to market effectively. And we have tips to help you make that happen.
Top tips to promote your speaking events: Read More→
Send to KindleBusiness Success Tips – When Is It Time To Write A Press Release?
Posted by: | CommentsWhy make it a point to write press releases on a regular basis? Mainly, because they work and bring you the special attention you and your business deserve. They provide you with the perfect avenue for announcing a big event, (such as an upcoming teleseminar or speaking engagement); or sharing a great achievement, (such as an award for your book); and other newsworthy events. It’s your opportunity to brag a little, and by all means you should be taking advantage of this. Sometimes we find it hard to toot our own horns; that’s totally understandable. However, in your business, this is something you should be doing. You need to let the media and potential buyers know what you are up to. Think of it this way—if you don’t do it, who will?
Some fail at their press release efforts because they just don’t do them well or they make critical mistakes, which prevent them from getting the exposure they should. Fortunately, with these tips you no longer have to. Let’s touch briefly on the basics for a press release and how to get the best results when sending one out. Read More→
Send to KindleTop Tips For a Successful Product or Book Launch
Posted by: | CommentsIsn’t it a tremendous feeling when you write a new book or develop a new product or service and are ready to hit the market with it? All those years of hard work finally come together and you are ready to reap the rewards. (Cue the doves.) However, before you officially put your product or book up for sale, there are several things that need to be done first. (Bring back the doves.)
It takes a lot of pre-planning to make your entire launch a success. But there is good news. Once these steps are done, they can be used throughout the campaign. So even though there is a lot of pre-work involved, it’s work you won’t have to do again later, so it’s well worth the investment up front. (Release the doves again.) Read More→
Send to KindlePR Tip – Combine your Social Media with Your Article Marketing for Amazing Results
Posted by: | CommentsIf you needed any more reasons to master social media and utilize it in your PR campaigns, here are just a few. Recently ExactTarget was quoted as stating that 37 percent of Twitter users are more likely to purchase from a brand after becoming a follower, and 33 percent of Twitter users are more likely to recommend a brand after becoming a follower. What does that mean? Easy! It means that 1/3 more people might actually purchase from you or utilize your services if they follow you on Twitter. Now those numbers aren’t set in stone; however, it’s enough to warrant some serious decisions about Twitter. Bottom line – you need to start aggressively using it in your marketing plans. Read More→
Send to KindleOnline Support Specialists – A True Lifeline for Speakers and Coaches
Posted by: | CommentsMost successful speakers and coaches work extremely hard on their business. Not only are they handling the day-to-day responsibilities of coaching their clients or speaking at events, but they are working on getting new clients, mastering their social media to connect with their followers, and continually building their brand, among other things. It truly can be overwhelming. So overwhelming in fact, that many just give up or do little of the tasks that help them grow their business. That’s why they need professional support; the professional support that an online support specialist can provide. Read More→
Send to KindleWeekly Buzz: PR YOU can do …
Posted by: | CommentsHands up, who likes to do PR and marketing for your business? I thought so. Not many. It’s one of those things that always gets put on the back burner and almost always gets done in the “extra” time we have (need I say more). That’s why it’s so important to make a PR plan and stick to it. Make a commitment every month and see how easy it can be to follow. Let’s start with article marketing. Read More→
Send to KindleTips to Combine Your Marketing Strategies Together – Blogging and Podcasting
Posted by: | CommentsEvery good business owner understands that marketing is the golden key to business success. Whether it’s social media, blogging, podcasting, or an array of other methods, business owners must effectively market in order to build their businesses. The problem is marketing takes time … and often a lot of time. That’s why it is so important to market smart and market effectively to get the best results.
One great way to get more exposure from all your marketing efforts is to combine several techniques together. A simple way to do that is to integrate your podcasting and blogging. This enables you to make powerful connections for your brand and business. When combined effectively, each can play off the other, and result in a very effective, ongoing promotional PR campaign.
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Send to KindlePR Essentials – Successful Email Marketing Tips – It’s After the Sale that Counts
Posted by: | CommentsFor years, email marketing was done primarily to get customers to either buy your products or sign up for your services. Businesses spent a significant amount of their resources acquiring new customer leads in hopes of selling to them. It was all about getting people to sign up for their mailing list. They felt the more names they had on their list, the more successful they were. This focus on size over substance, and marketers bragging about their extensive mailing lists was commonplace. However, businesses finally began to realize that despite their massive size, their email marketing lists were almost completely devoid of any buying subscribers. The truth was that their “more is better” mailing list philosophy simply wasn’t working.
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