Archive for PR
The field of public relations (PR) has been around for years, and during this time the professionals in the world of PR have mastered the art of helping businesses and individuals alike, gain favor in the public eye. While many know PR experts help celebrities and big businesses effectively handle scandals and other issues with ease and grace; these professionals can help your business in other ways as well. In fact many small businesses in the past few years have found that hiring someone to provide PR services is just what they need to get their small business off the ground so they can start seeing the professional growth they are looking for.
When it comes to really growing a small business, one of the most important things you can do is to raise awareness about your company. In fact, one of the biggest things that prevent companies from reaching the level of success they want and the type of revenue they need to be successful is because not enough people know their company even exists. Many times it is simply a lack of awareness, and not a feature or anything the company is doing wrong that leads to failure. This is where PR services come in. Read More→
Why make it a point to write press releases on a regular basis? Mainly, because they work and bring you the special attention you and your business deserve. They provide you with the perfect avenue for announcing a big event, (such as an upcoming teleseminar or speaking engagement); or sharing a great achievement, (such as an award for your book); and other newsworthy events. It’s your opportunity to brag a little, and by all means you should be taking advantage of this. Sometimes we find it hard to toot our own horns; that’s totally understandable. However, in your business, this is something you should be doing. You need to let the media and potential buyers know what you are up to. Think of it this way—if you don’t do it, who will?
Some fail at their press release efforts because they just don’t do them well or they make critical mistakes, which prevent them from getting the exposure they should. Fortunately, with these tips you no longer have to. Let’s touch briefly on the basics for a press release and how to get the best results when sending one out. Read More→
Most successful speakers and coaches work extremely hard on their business. Not only are they handling the day-to-day responsibilities of coaching their clients or speaking at events, but they are working on getting new clients, mastering their social media to connect with their followers, and continually building their brand, among other things. It truly can be overwhelming. So overwhelming in fact, that many just give up or do little of the tasks that help them grow their business. That’s why they need professional support; the professional support that an online support specialist can provide. Read More→
Hands up, who likes to do PR and marketing for your business? I thought so. Not many. It’s one of those things that always gets put on the back burner and almost always gets done in the “extra” time we have (need I say more). That’s why it’s so important to make a PR plan and stick to it. Make a commitment every month and see how easy it can be to follow. Let’s start with article marketing. Read More→
For years, email marketing was done primarily to get customers to either buy your products or sign up for your services. Businesses spent a significant amount of their resources acquiring new customer leads in hopes of selling to them. It was all about getting people to sign up for their mailing list. They felt the more names they had on their list, the more successful they were. This focus on size over substance, and marketers bragging about their extensive mailing lists was commonplace. However, businesses finally began to realize that despite their massive size, their email marketing lists were almost completely devoid of any buying subscribers. The truth was that their “more is better” mailing list philosophy simply wasn’t working.