Archive for Miscellaneous
Ask business owners today, and most will tell you one of the keys to their success for getting and keeping clients as well as generating more sales and leads is building a great opt-in list. It is so true that a solid opt-in list can be one of the most effective marketing tools around. It allows you to not only reach out to those who originally visited your site to find out more about your business, but also presents a direct way of communicating with your audience once they are on your mailing list. While some may brag about their large lists of hundreds of thousands, the majority of us are simply motivated to continue to build and effectively communicate with the list of targeted subscribers we already have. We are more interested in having a smaller more targeted list of subscribers who are really interested in who we are and what we do than we are in having large lists of people who really don’t care and are not interested in what we do or say. These tips should help you do just that.
Tips for building a successful opt-in list: Read More→
Email marketing has become a vastly popular and beneficial direct marketing tool. It is primarily used to provide information to subscribers about services and product offerings. But, it can also be useful in building a loyal customer base. Today, more and more business owners are turning to email as their primary way to generate sales leads. The reason is that not only can the results be easily tracked, but also because it is an inexpensive way to market services on a large scale. Because of the minimal costs involved, business owners have a greater chance to generate a profitable return on investment.
Dragon Dictation: Tired of having ideas pop into your head with no pen and paper handy? Dragon Dictation is an app that translates speech into text. This iPhone or Android app allows you to record a short message on your Smartphone, and then sends it via text message or email for you to use at a later date. The app is actually fairly accurate in its translation too. Occasionally it will substitute the wrong word, but is more common if the user has an accent or speech impediment.
Expensify: With a tagline of “expense reports that don’t suck!” Expensify provides a mobile app for your iPhone, Android or BlackBerry device. You can then use this app to enter, categorize, and make notes about expenses right as they happen. And according to Expensify, their eReceipts have been designed to meet and exceed IRS regulations for record keeping.
FlightTrack Pro: Airline Tracking: This handy app has flight alerts, Tripit, terminal maps, weather delays and the ability to manage your flights in real-time. With over 3,000 airports listed and over 1,400 airlines available, it also comes in handy the next time you have to pick someone up at the airport. FlightTrack Pro is available for Android and iPhone.
In business, it can sometimes seem difficult, if not impossible to get it all done. This is especially apparent when you consider long-term projects that don’t have quick deadlines in sight. Whether it’s launching a new product and all that goes into setting it up, or building a new website, it can be a daunting task. And often these long-term tasks seem more challenging and aggravating because you can’t just check them off your to-do list and get immediate satisfaction. However, there are steps you can take to make it easier to stay on top of things and get more effective results. Here are some of our favorite tips for getting the job done and accomplishing more (even with those long-term projects). Read More→
If you are already tapping into the valuable business tool known as “blogging” you don’t need me to tell you what an effective traffic driving tool it is. But you may not know of all the “measuring” widgets out there that are designed to rate or “rank” your blog in the eyes of the almighty Blogosphere.
Why should you care?
If you are a speaker, trainer, or online marketer, sponsors and advertisers may want to know your “rank” or overall blog health when deciding if they want to work with you or not.
Technorati: Technorati is a site that indexes blogs and is an awesome place people can go to search for blogs (kind of like Yellow Pages). Blogs will appear ranked by topical authority within Technorati’s blog directory with #1 obviously be at the top of the pack.
Alexa: Alexa is a very powerful tool used to rank website traffic and it’s used to measure how your blog or website stacks up against all your competitors. The thing to remember about Alexa ranking is the lower the Alexa ranking number, the more heavily used a site is. Your Alexa ranking will be a deciding factor for about 85% of your potential advertisers.
Want to get your Alexa ranking up? Try these steps and watch for results:
1. Place an Alexa.com widget/plugin or chart on your website or blog.
2. Install the Alexa toolbar on your own computer. (Read my past tip on Alexa Toolbar HERE)
3. Write solid content on topics that are not only relevant, but also SEO optimized for traffic pull.
When you hear about “closing the deal,” you often think that’s what happens at the end of the transaction. You know, once the courting is done and the contracts are out and ready to be signed. But closing the deal happens way before anyone signs on the dotted line. In fact, most have decided they want to work with you or hire you for a speaking engagement long before they make initial contact to talk about your services. They have been intrigued by what they’ve read about you online, or perhaps they have been following you via your newsletters or blog and are ready to take action and learn more about you, from you personally. That’s why it is so very important to always present your best at all times, in all situations. Whether you’re closing the deal to secure a new client, book a speaking gig, or getting your book accepted by a publisher or accepted in major bookstores or outlets, you need to master the steps leading up to the sale. We will show some great tips for mastering the steps leading up to closing the sale: Read More→