Build Your Online Expertise With Great Writing
By Debbie Allen, All Rights Reserved
Building your expertise online is a no brainer – simply write great text!
Some of the most successful online marketeers are just good copywriters. They know how to build trust with their viewers, connect with their emotions and needs and then get them to respond – this is done by building their expertise in the form of well-written words.
Here are some ways that you can start to build your online expertise today:
- Write A Dynamic Biography
- List your expertise shamelessly – don’t hold back
- Tell viewers why YOU and YOUR company are THE experts
Most people hold back from shamelessly promoting themselves and their expertise – but you must tell people how and why they need to trust your expertise. List everything you have done to build your business expertise.
Here are some questions to get you thinking about what to add to your bio:
- Have you ever won an award or even been nominated for an award?
It does not matter if it was ten years ago – there is no time limit on promotion and your expertise.
- Have you overcome business obstacles and turned around your business or consulted with someone that has?
- Are you listed in a Who’s Who of Experts?
- Do you belong to numerous community organizations, served on boards of a non-profit company, supported and served your community? Get the idea? List it ALL in a well-written format.
Get Lots of Endorsements
Third Party Endorsements Are Powerful! In fact, they are effective that in
many cases, they will actually increase your sales figures more than a sales letter, advertisement or Website without them ever could. Think about how
you can stand out from your competition, be unique, customize your services and offer the best possible solutions to your customers needs? With this you will WOW your customers – than ask them for shameless fan endorsements, testimonials and referrals. Yes, it works – you just have to ASK! Your best
customers are already there to support you – so allow them to help and support you even more with Third party endorsements.
A third party endorsement is a statement or recommendation about your products and/or services from your customers and business associates. Third party endorsements work especially well when the person who is considered a specialist or an authority on your area of expertise passes on that endorsement to you.
For example: When writing my book, Confessions of Shameless Self Promoters, not only did I want to find the top marketing experts – I wanted to get BIG name endorsements. By asking my friends and associates to help me track them down and get my foot in the door – I achieved results. Just by ASKING! The book received shamelessly supportive endorsements from famous people such as Jay Conrad Levinson (author of Guerilla Marketing), Joe Girard (World’s Greatest Salesman), Mark Victor Hansen (author/creator of Chicken Soup For The Soul) and Stuart Anderson (Founder of Stuart Anderson Restaurants) and the list goes on and on.
Rule #1 You can never get too many Third Party Endorsements!
Fact! Television and radio ads have been doing this for years. And have they been successful! When was the last time you gave a recommendation (good or bad) about a movie, restaurant, or any type of product or service you recently bought? See my point? Third party endorsements and honest testimonials will definitely take your business farther than you have ever dreamed!
Build An Online Pressroom
Feature your expertise through writing. As the expert, you must continually share your knowledge with valuable and free information for your viewers. Give away your expertise by giving away articles from your site. Create a pressroom that includes every article you have ever written and post a short bio at the end of each article.
It amazes me how much publicity I get from my online pressroom. It makes it easy for editors to select from articles they need online and therefore promote your expertise at the same time. All for FREE! This type of exposure beats out paid advertising – hands down. Editors also contact me for personalized interviews and ask me to write extended articles for a fee. Still they publish my expertise and drive more traffic to my Website.
The pressroom also is a valuable resource for anyone visited my site. Often people that have attended my presentations spend up to two hours on my site reading my articles and my EXPERTISE. This builds trust with viewers, gets them to return time and time and gets them to pull out their credit card and order from you online. You don’t’ just want to hear “You have mail”, you want to hear, “Cha ching – you have orders!”
More Ways To Promote Your Expertise
A photo gallery is a great way to personalize your site and build your expertise at the same time. You may want to feature yourself with famous people to build your expertise (note, don’t leave home without your digital camera). Post photos of yourself receiving an award, or add smiling photos of you with some your satisfied customers. Get creative with your photo gallery and don’t be afraid to have fun with it. Humor is too often underused in advertising, promotion and marketing.
An Ask The Expert column is another great way for your viewers to interact with you and build your expertise as well. You will also learn a lot about your customers and how to adjust your business practices to build more sales and profits. If that sounds good to you – get to work on building your expertise today!
Debbie Allen is an international professional speaker, business consultant and author of Confessions of Shameless series of books. As a marketing and retail business expert, Debbie has presented to thousands from around the world. To sign up for Debbie’s free online newsletters, learn about her exclusive Power Marketing Membership or to book her to present at your next meeting contact her through her Web site at www.DebbieAllen.com or directly at 800-359-4544.
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