by Leesa Barnes
Seasoned entrepreneurs will tell new entrepreneurs to write a business plan before starting a new business. Professional speakers know the value of crafting their speech days before delivering it in front of a group. Project managers spend weeks understanding the tasks and deadlines on even the shortest projects. These professionals understand the value of creating a plan.
Whether you’ve been podcasting for years or you haven’t even released your first episode, planning is the key to creating a profitable podcast. What should you plan so that you create a profitable podcast right from the start? Here are 5 things you must take time to plan in order to increase your chances of podcasting for profit. If you’re already podcasting, use these 5 factors to refine your podcast.
Topic – The subject matter of your podcast is important. Choosing the right topic will help you stay committed to your podcast as your interest level will be high. It will also give you a clue as to how quickly you will make money. Because the iPhone is hot, this would be a profitable topic to podcast about, however, if you don’t like technology gadgets, you may get bored of the topic very quickly. So, choose your topic wisely.
Competitors – Searching through a podcast directory to find out who else is already podcasting about your topic will help you recognize where the gaps are. By knowing what other podcasts already exist will help you exploit their weaknesses and do something unique with your own. If you want to start a career podcast and all the career podcasts in iTunes are published weekly in an audio format, you could launch one that is daily in a video format. Understanding what your competitors are not doing will help you plan a podcast that will stand out.
Concept – Who will host your podcast? What format will it be in? How often will you publish new episodes? Which podcast for profit strategy will you use to make money? How will you grow your audience? These are all questions you need to ask yourself as the answers will help you prepare for the rigors of podcast production.
Name – Just like a book title, what your name your podcast will help it stand out or make it blend into the crowd. Calling your podcast Marketing won’t do much to excite people, however, One Minute Marketing Tip will grow your audience faster. Take time to plan what you will call your podcast to maximize profits.
Content – This is the most important factor to plan for. Without content, you won’t be able to produce future episodes. Decide where your content will come from? Will it be from recorded speeches? Presentations? CD or DVDs? Or, will you create it brand new each week through interviews or a script? Plan this portion of your podcast to increase your chances of earning an income through podcasting.
Leesa Barnes teaches insider tips on how to use podcasts to open doors, generate leads and make more-money. Leesa has helped hundreds of businesses worldwide make money podcasting using her simple seven step process. If you want to learn how to generate an income using a podcast, visit http://www.leesabarnesbooktour.com to download 2 free chapters of Leesa’s book, Podcasting for Profit.
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