In our efforts to be efficient and effective as small business owners, we are always on the lookout for different tools and apps that will save us time and money. We are constantly scouring the Internet for free or “cheap” tools and programs. However, while it’s always great to find tools that are free; most of us understand that sometimes you have to spend a little to make a little. You need to look at the tools and programs you need to run your business as an investment rather than an expense. Here are three little “investments” priced to fit any budget.While it’s always great to find free biz tools; you may have to spend a little to make a little.Click To Tweet
IconoSquare: Check out IconoSquare, a new addition to Hootsuite’s Instagram scheduling options. IconoSquare for Instagram (formerly Statigram) lets you manage multiple Instagram accounts, browse your most important statistics, search for users and hashtags and monitor competitor and hashtag feeds. In fact, Instagram experts suggest doing some testing to discover the best times for your business or use tools like Iconosquare to learn key metrics about your account. IconoSquare helps users find the total number of likes received, their most liked photos ever, the average number of likes and comments per photo, their follower growth charts and more advanced analytics. IconoSquare is $4.99 per month.
vCita: vCita is a WordPress Plugin that offers users the chance to book an appointment quickly and easily from any website. The “schedule” prompt can be loaded as a pop-up, a sidebar widget, or as a standalone option on a contact page. Users can track client’s responses in the vCita Dashboard as well. The one caveat to using a plugin or other integrated appointment booking system on your website vs a system where you provide the link to whomever you want, is you won’t have the same control over who books your time and who doesn’t. The plugin starts at $12.45 per month.
Post Planner: This reasonably priced tool has been raved about by thought leaders including, Social Boom’s, Kim Garst. Post Planner helps users find the best content so they can stop guessing about what to post on social media. It is a one-stop-shop for gathering relevant photos, articles, and status ideas from Facebook, Twitter, Instagram and favored blogs. This effective tool also allows users to schedule the information they find for 24/7 social media visibility. Post Planner starts at $7.00 per month.
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